Update: Sony Ericsson's PlayNow available in four countries

Update: Sony Ericsson's PlayNow available in four countries
In an update to our article on Sony Ericsson starting a DRM-free music store, the company has announced that they will be opening the store in four countries to start, Denmark, Finland, Norway and Sweden.

The official site is available here: Sony Ericsson PlayNow.



To quote our original article:

"First announced in 2007, Sony Ericsson's DRM-free PlayNow Arena media download store is finally coming on August 25th complete with 1 million, DRM-free tracks at launch.

The tracks offered are from Sony BMG, Warner Music, and EMI and the company says they hope to have 5 million tracks by the end of 2009 when they have gone global.

Martin Blomkvist, Sony Ericsson's head of content acquisition and management added that the store should help bring in extra revenue as well as "stimulate" handset sales for the phone maker.

"If we together don't work for finding ways to take away the obstacles of legal downloads, then, this industry from a digital perspective is going to die," Blomkvist said.

Prices are expected to be the same as rival iTunes, about 99 cents per track USD."


Written by: Andre Yoskowitz @ 25 Aug 2008 14:45
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  • 3 comments
  • susieqbbb

    Great a new store.

    Bad news.

    Start it in country's where piracy is big bussiness

    26.8.2008 00:53 #1

  • 13thHouR

    Originally posted by susieqbbb: Great a new store.

    Bad news.

    Start it in country's where piracy is big bussiness
    it can't possibly compete with itunes, this is another complete sony fail, do they think ppl will just forget about their last attempt which left customers with useless encrypted drm'ed files, and were told to purchase their entire collection again!

    Lets see what the cost is as sony are a driving force behind the ACTA and DRM infrastructure to enable maximum profits per region, price fixing. as it's $0.99 in the USA so that = £0.54 = Euro 0.67.


    26.8.2008 05:01 #2

  • nick99088

    Start it in country's where piracy is big bussinessTiffany 1837 LOCK necklace

    26.8.2008 22:37 #3

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