Roku CEO Anthony Wood confirmed the announcement and said the company would release an SDK (software development kit) before the end of the year. The new announcement also means that users will not only be limited to Netflix content anymore and will most likely be able to surf the Internet using the first generation devices.
Wood made sure to note that Roku's relationship with Netflix is still sound and the new move will not hurt it. Roku makes all revenue from hardware sales and the company has always said it will be looking for partnerships with any content provider that wants one.
Written by: Andre Yoskowitz @ 25 Sep 2008 17:57
