
Via a firmware update, the BDP-S350 will now be BD-Live capable along with seeing its price slashed $100 USD, to $299 USD. The BDP-S550 will see the same price slash, to $399 USD.
The move marks the first time Sony has officially lowered the price of a Blu-ray player lower than the price of its $399 PlayStation 3 console, which remains far and away the most popular Blu-ray player on the market, from any brand.
The price cuts follow the recent trend of price reductions, with Panasonic doing the same last week and Memorex introducing a $279 USD player earlier this month.
Written by: Andre Yoskowitz @ 2 Oct 2008 12:24