Making the announcement more notable is that the Insignia player was only launched in June at $350 USD meaning it has almost been slashed in price by 50 percent in just under 4 months.
The player is Profile 1.1 and is now the cheapest player available along with the discontinued Sony BD-S300 which retails for $199 and is Profile 1.1 as well.
The move could also be based on recent competition from Target which has exclusively released an Olevia branded Profile 1.1 player for $229 USD.
Written by: Andre Yoskowitz @ 20 Oct 2008 14:33