"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set," said Rob Weisberg, vice president of precision and print marketing at Domino's.
Weisberg added that TiVo users will see a Domino's ad and be able to click on "I want it" from their TV remote.
Consumers can enter their delivery address as well as crust type and sauce through the TV and expect their food within 30 minutes.
Domino's added that subscribers can set up a user-name and password for Dominos.com and use it place orders faster.
Written by: Andre Yoskowitz @ 18 Nov 2008 2:20