The brand was refused by Sony, after the handset maker presented a pitch to the board last year. Sources confide that the refusal has caused a fallout between Sony and Ericsson, threatening the mobile phone joint venture.
Sony did note that they intend to license a PlayStation brand phone, if and when the company makes phones independently, seemingly asking for the end of the joint venture.
A Sony Ericsson spokeswoman ‘could not comment on what Sony has or hasn’t said’. She also added: "In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone."
Written by: Andre Yoskowitz @ 18 Jan 2009 15:04
