Free YouTube videos lead to increased DVD sales

Free YouTube videos lead to increased DVD sales
After making a lot of their popular video clips available online, Monty Python has seen a DVD sales increase of over 23,000 percent.

“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years,”
said the group when the clips went up.



As of yesterday, Monty Python's DVDs had jumped up to the top of Amazon’s Movies & TV bestsellers list.

You can view the clips here: MontyPython YouTube Channel

Who says free is always bad?

Written by: Andre Yoskowitz @ 25 Jan 2009 21:55
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  • 5 comments
  • Thoatih12

    Goes to show you when you give the consumer what they want..they will help you back..

    25.1.2009 22:24 #1

  • iamgq

    23,000 percent? Dang

    26.1.2009 06:08 #2

  • Altercuno

    ...and now for something completely different...turning the whole idea of giving it away on its head.

    26.1.2009 07:32 #3

  • ZippyDSM

    Free advertisement works, letting the people talk, share and trade the stuff they love spurns them on to buy crap from the licenses holder....

    26.1.2009 13:16 #4

  • joepet200

    "Try before you buy" hmmmm there's a new idea.
    How can this possibly work?

    VS the

    Buy the parrot only to find out it's deceased, ceased to be, pushing up daisies. Tough luck no return, strategy.

    Yup this could work.

    26.1.2009 14:29 #5

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