The problem, Petricone explained, is the consumer electronics industry's inability to accurately predict demand for the boxes, most of which will be purchased with the assistance of government vouchers. Once the transition is complete there will be little or no market for them, which is why most manufacturers stopped production in early January in anticipation of a February 17 switchover.
This isn't the first time we've seen problems with the DTV converter supply chain. With some notable exceptions, such as Best Buy and Radio Shack, many retailers were unable to meet consumer demand last summer. During the last few months of 2008 retailer stock seemed to catch up to demand.
Ironically the good news for consumers in need of DTV converters is the bad news for the economy. Due to decreased demand for consumer electronics many assembly lines which would normally have been re-tooled to make other products have simply been shut down instead. This means it should be possible to get additional units on store shelves in half the normal time.
The bad new is that still means an approximately 60 day wait. Petricone said he expects the new boxes to be available some time in the middle of April. The CEA is optomistically predicting that's about the same time existing stock will be running out, but they acknowledge it could happen as soon as the end of February.
Depending on whether the government decides to increase the voucher program's budget, things could get even more complicated. If they wait too long there may be another shortage as manufacturers once again halt production based on the number of vouchers still in circulation.
Written by: Rich Fiscus @ 9 Feb 2009 13:41
