AfterDawn: News

Nintendo expects DSi shortages for holiday season

Nintendo is already advising would-be buyers in Europe to buy the DSi early to avoid almost inevitable stock shortages during the holiday season.

The handheld goes on sale in the region on April 3rd and UK general manager David Yarnton has added that it will be difficult to keep enough supply to satisfy demand, especially during the hectic holiday shopping season.



"I always advise people to buy early," noted Yarnton. "One of the things that people don’t seem to understand is that factories are producing constantly; they don’t peak and trough.

"So we’re producing product all the time, but then everyone wants it all at the one end of the year. It’s just so hard to try and keep up."

Retail chains have already reported strong demand for the DSi, which will sell for GBP 149.

Written by: Andre Yoskowitz @ 3 Mar 2009 23:10

• Previous article

• Warner Bros. confirms support of CBHD format in China

• Next article

• iPhone has 66 percent of mobile browser share

• 6 comments

• Morreale

  I'm still happy with my launch date silver DS...

  4.3.2009 00:01 #1

• wiimatrix

  Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.
  
  I always advise people to buy early," noted Yarnton. "One of the things that people don’t seem to understand is that factories are producing constantly; they don’t peak and trough
  
  No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".

  4.3.2009 02:43 #2

• SProdigy

  Originally posted by wiimatrix: Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.
  
  I always advise people to buy early," noted Yarnton. "One of the things that people don’t seem to understand is that factories are producing constantly; they don’t peak and trough
  
  No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".I think what Yarnton meant was a factory operating Monday - Friday, 9-5, produces X amount of product. Not X+1, but certainly X-1 is possible.

  4.3.2009 11:02 #3

• Clownzill

  Quote:Originally posted by wiimatrix: Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.
  
  I always advise people to buy early," noted Yarnton. "One of the things that people don’t seem to understand is that factories are producing constantly; they don’t peak and trough
  
  No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".I think what Yarnton meant was a factory operating Monday - Friday, 9-5, produces X amount of product. Not X+1, but certainly X-1 is possible.Yes, but the "X" that Nintendo states can be produced is never the "X" that can really be produced.

  4.3.2009 11:42 #4

• Coyote42

  Yes, it looks like nintendo has found a marketing ploy and will milk this for years to come. I estimate that by the next version of the Wii they will only produce 10 units, but take preorders months in advance.

  4.3.2009 15:40 #5

• creaky

  Originally posted by Coyote42: Yes, it looks like nintendo has found a marketing ploy and will milk this for years to come. I estimate that by the next version of the Wii they will only produce 10 units, but take preorders months in advance. Yeah, i don't buy into the whole shortages thing, sounds like another feeble method at restricting supply thus artificially increasing demand. I'd have thought they would have learnt their lesson after the farce of Wii production
  

  
  
  Forum Rules ~ http://forums.afterdawn.com/thread_view.cfm/2487 / Xbox softmodding software ~ http://forums.afterdawn.com/thread_view.cfm/557450
  
  Main PC ~ Intel C2Q Q6600 (G0 Stepping)/Gigabyte GA-EP45-DS3/2GB Crucial Ballistix PC2-8500/Zalman CNPS9700/Antec 900/Corsair HX 620W
  Network ~ 2 node DD-WRT (v23 sp2) WDS over WPA2 comprising: Buffalo - 2x WHR-G54Ss. Plus 2 adhoc nodes comprising Linksys - WRT54G v5 & WRT54G v2
  

  5.3.2009 12:04 #6