The new service will be called Vevo, and it will offer higher quality music videos, as opposed to the typically lower quality content uploaded by users. The premium service, exclusive to Universal content, may also attract more big name advertisers who have been reluctant to advertise alongside user-generated content.
A boost in advertising rates will boost revenues for the content, which will be shared among Universal and YouTube.
Written by: James Delahunty @ 9 Apr 2009 16:55