AfterDawn: News

Yahoo and Microsoft back in talks over ad deal

Microsoft, who ended its hostile bid for Yahoo almost one year ago, has started up discussions again with the company, this time over a possible advertising pact.

Yahoo's new CEO Carol Bartz has met with Microsoft CEO Stee Ballmer this week, says sources, with both sides still hesitant to set any agreement in stone. One possible deal would have Microsoft selling search ads for Yahoo while Yahoo sells display ads on all Microsoft properties in exchange.



Microsoft has been very aggressive in expanding their search engine (Live.com) and is expected to introduce another major overhaul this summer.

A large scale partnership would go a long way towards creating a strong competitor to Google in search, which currently has 81.39% market share, according to Net Applications.

Written by: Andre Yoskowitz @ 11 Apr 2009 21:20

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• 3 comments

• johnhuger

  I am not surprised by this. Microsoft has been trying to bully them and couldn't get the job done the first time, so they're trying another avenue.
  
  spam removed

  11.4.2009 23:10 #1

• gallagher

  And you don't think Yahoo bullied their competitors? They are almost as bad as AOL in buying up good technology and then ruining it.

  12.4.2009 01:02 #2

• momsenpe

  Didn't Microsoft just scuttle a deal with Google and Yahoo recently?

  12.4.2009 04:59 #3