AfterDawn: News

Systemax to purchase 'Circuit City' name?

The PC retailer Systemax, which recently purchased Tiger Direct and CompUSA, is planning to buy the Circuit City name and brand, and is willing to pay up to $6.5 million USD for it. With the acquisition, Systemax also gets to run the Circuit City website.

Systemax has recently restarted 30 CompUSA retail outlets, with promises that demo units will be less restricted than retail rivals such as Best Buy, including free Internet on all display units.



The company is hoping to gain retail position while taking advantage of the bad management of other companies, which has been elevated by the ongoing global economic recession.

Written by: Andre Yoskowitz @ 14 Apr 2009 16:27

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• 6 comments

• Matt898

  so whats the plan with buying a failed brand name? Is it a brand recognition type thing?

  14.4.2009 18:02 #1

• Fiji5555

  Originally posted by Matt898: so whats the plan with buying a failed brand name? Is it a brand recognition type thing?God I hope not considering the crap reputation Circuit City had........why not just come up with an original name and give good service? Wow what a novel idea.

  14.4.2009 21:26 #2

• cart0181

  Quote:Originally posted by Matt898: so whats the plan with buying a failed brand name? Is it a brand recognition type thing?God I hope not considering the crap reputation Circuit City had........why not just come up with an original name and give good service? Wow what a novel idea.Like, I know! They could, like, call it Systemax!

  27.5.2009 00:05 #3

• garmoon

  Dumbest thing I've read in a while. LOL They went out of business because they had a bad reputation and bad business model. Why would anyone want to associate with that.
  
  

  
  
  "Remember some people are alive simply because it is illegal to shoot them"

  27.5.2009 20:19 #4

• trexxus

  But that's the same thing they did with Compusa and that name was run thru the mud even before it went out of business in 2007.
  

  The game stays the same it's only the players that change.

  27.5.2009 20:33 #5

• olyteddy

  It's TigerDirect ver. 2.nothing.

  27.5.2009 21:32 #6