The partnerships stuck by Google's video giant include Sony Pictures, CBS, MGM, Lionsgate, Starz and the BBC.
Instead of asking viewers to pay for viewing content like some Internet services, YouTube will share advertising revenue with the studios.
In an effort to boost revenue, which has become a major concern for YouTube while it continues to grow get more expensive to maintain, YouTube will use video ads more broadly, including mid-stream ads shown in breaks on longer content.
Written by: James Delahunty @ 16 Apr 2009 18:44