Also like previous studies, this one is being dismissed out of hand by the recording industry. A statement from an EMI representative seems to sum it up nicely.
Bjørn Rogstad said "There is one thing we are not going away, and it is the consumption of music increases, while revenue declines. It can not be explained in any way other than that the illegal downloading is over the legal sale of music."
If that's the actual thought process of label executives its easy to understand why they have done so poorly in the online marketplace. It has looked for a long time like their positions have been decided before looking at any evidence.
If you already "know" what the facts are, what are the chances you will pay attention to evidence that doesn't confirm your initial conclusion?
Written by: Rich Fiscus @ 22 Apr 2009 19:32