The site gathered 41.6 million unique viewers last month, with a growth rate that outpaced YouTube and the overall online video industry. The growth of Hulu shows the migration of viewers toward long-form videos on the Internet. The average Hulu video was almost twice as long as the overall average online video, according to ComScore.
It's not a surprise at all that Google Inc.'s YouTube was the dominant video site in March, accounting for 49 percent of all video views and 59 percent of viewers. The company is looking to fight for Hulu's new found audience having recently announced agreements with content companies that would bring full length movies and TV shows to the website.
Written by: James Delahunty @ 29 Apr 2009 20:23
