AfterDawn: News

Paramount to use BD+ protection

Paramount Home Entertainment has announced that it has become the second major Hollywood studio to license Macrovision’s BD+ copy-protection for Blu-ray Discs, following Fox as the only studios to use the extra layer of protection.

The deal also includes licenses for ACP and RipGuard, technologies used for copy-protection in DVDs and video streams.



“We are pleased to continue our long-standing relationship with Macrovision to preserve Paramount Home Entertainment’s high-quality products,” Paramount worldwide president for Paramount Home Entertainment Kelley Avery added. “Macrovision’s technologies cover a variety of distribution channels, providing necessary safeguards, which benefit both the studio and the consumer.”

The company did not say if only certain Blu-ray titles would be given the added layer of protection or whether all new movies would use it.

The technology system allows Paramount to add a title-specific layer of copy protection on top of the AACS which is used on all BD releases, regardless of studio.

“We are delighted that Paramount has chosen to continue its Macrovision relationship and that Macrovision can aid them in realizing full-market value for their content,” noted Macrovision president/CEO Fred Amoroso. “With our solutions, we believe Paramount will be able to confidently explore a broad set of distribution channels while ensuring a consistent product to its customers.”

Written by: Andre Yoskowitz @ 29 Apr 2009 20:43

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• DXR88

  Quote:“We are delighted that Paramount has chosen to continue its Macrovision relationship and that Macrovision can aid them in realizing full-market value for their content,” noted Macrovision president/CEO Fred Amoroso. “With our solutions, we believe Paramount will be able to confidently waist more money in useless licensing fee's while ensuring a consistent price hike and headaches to its customers.”
  

  29.4.2009 21:16 #1

• H0bbes

  The Big Four aren't the brightest bulbs in the chandelier...

  29.4.2009 22:14 #2

• stuntman_

  what is BD+ exactly something anydvd can't get around?

  29.4.2009 23:02 #3

• shummyr

  Originally posted by H0bbes: The Big Four aren't the brightest bulbs in the chandelier...I Hear That
  
  Let The Games Begin Again

  29.4.2009 23:36 #4

• Blackjax

  Quote:“Macrovision’s technologies cover a variety of distribution channels, providing necessary safeguards, which benefit both the studio and the consumer.”
  
  ah hahahahaha I want some of the drugs their on!
  
  
  Explain to me again how DRM benefits the consumer by taking away fair use rights?!

  30.4.2009 02:44 #5

• Squee77

  "If it can be watched, It can be copied" Always have been with this quote...

  30.4.2009 05:38 #6

• zax808

  Originally posted by Squee77: "If it can be watched, It can be copied" Always have been with this quote...EXACTLY! we aint going nowhere

  30.4.2009 23:32 #7

• laguna_b

  Ever wonder how much more profitable these companies might be if they saved thier money on DRM that is always circumvented? It is like the USA spending billions on missile defenses that will never work.i

  1.5.2009 02:04 #8

• KillerBug

  Just think...if they sold empty blu-ray cases with no discs, then no one could copy them! Or better yet, they could just send out thugs to beat people up & steal their computers, thus eliminating the ability to copy anything. Oh wait...if they set of a few hundred Hydrogen bombs, then their would be no more pirates anywhere!

  1.5.2009 04:24 #9