The move follows Sony's previous deal with YouTube to stream full movies through the popular video sharing site.
Sony notes that Crackle users only spent 5 minutes on average on the site for the month of March, and Sony is hoping to keep users around longer, especially if they are viewing more ads.
Although the site is no competition against YouTube, Hulu and TV.com, the site posted an 84 percent gain in streams to users, year on year, for the Q1.
"Our movie lineup is unmatched online," adds Sony Pictures Television senior VP of digital networks Eric Berger.
Written by: Andre Yoskowitz @ 29 Apr 2009 21:33
