Blu-ray standalone sales explode

Blu-ray standalone sales explode
According to new figures from the NPD Group, Blu-ray standalone sales for the Q1 2009 increased over 72 percent year-on-year from 2008, to over 400,000 units.

Perhaps even more importantly, dollar sales increased to $107.2 million, an increase of 14 percent year-on-year.

"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format’s market opportunity," added Ross Rubin, director of industry analysis at NPD. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."

The aptly named March 2009 update “Blu-ray Report” also showed that Blu-ray had reached 90 percent awareness in the US in the past six months. Six percent of respondents also added that they were “extremely or very likely” to buy a player in the next six months, which was slightly up from 5 percent last time the "Report" was issued.



The "Blu-ray report" also added that the average selling price for stand-alone fell 34 percent year-on-year, from $393 USD to $261 USD. NPD notes that users are likely to buy in the next six months for the average of $214.

“The leading driver of Blu-ray purchase intent is recommendations from friends, family or co-workers,”
said NPD’s entertainment industry analyst, Russ Crupnick. “Blu-ray’s superiority used to be difficult for many consumers to grasp, but when friends rave about it, or demonstrate Blu-ray in their homes, they are selling the benefits in a way that is far more effective than simply viewing an advertisement or seeing it demonstrated at a retail store.”

The data was collected from an online survey of 6,994 consumers aged 18 or higher in the US.

Written by: Andre Yoskowitz @ 7 May 2009 18:57
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  • 19 comments
  • b18bek9

    arent blu ray movies sales down or not selling but the standaone players are selling? i coulda swore that was the issue.

    7.5.2009 20:54 #1

  • Toshibot

    Originally posted by b18bek9: arent blu ray movies sales down or not selling but the standaone players are selling? i coulda swore that was the issue.BluRay movies are selling just fine. Sales volume for 1st quarter 2009 is almost double compared to 1st quarter 2008. All that in the middle of a recession and the slowest buying season of the year:

    Blu-ray Q1 sales almost double year-on-year

    Anyway, no matter how much we see evidence to contrary there will still be people who'll say that the format is dying.

    7.5.2009 21:24 #2

  • plutonash

    funny thing... I've yet to see a standalone yet.

    7.5.2009 22:16 #3

  • SSSJDanny

    Where i work they have a sale that if you buy a Samsung LED LCD TV you get a free Blu-Ray player, and yes we dis and still are selling alot.

    8.5.2009 03:18 #4

  • Mez

    How amazing! Sales go up as the sale price drops! Who would have predicted that?

    8.5.2009 09:17 #5

  • pirkster

    News like this makes me miss hughjars rants.

    No. Not really.

    8.5.2009 10:43 #6

  • Oner

    Originally posted by pirkster: News like this makes me miss hughjars rants.

    No. Not really.
    You got a chuckle out of me on that one...

    8.5.2009 11:08 #7

  • autolycus

    Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD.

    Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people.

    People are tired of changing technology, including TV's. Supposively 1660p and 1920p TV's are coming within 3 years. Count your uber expensive 1080p useless.

    8.5.2009 15:16 #8

  • elliott

    I had Laserdiscs, then DVD, also my psst VHS collection. Now ai have a digital collection and plan to stick with DVD with my Upconvert dvd player. Do I want a BluRay Maybe? for my htpc home theatre computer because that is my future no more standalone players, no more discs I want it digital and DRM free, I know I will be waiting along time...or will I. Technology is growing fast to me hard copies of movies and music are old school and I am 45. It's time people, companies, producers and the world embrace the paperless, discless world. I like entertainment I can port from my pc to my psp, to my laptop take it on the go anytime anywhere. Nuff said

    8.5.2009 16:13 #9

  • ZippyDSM

    Originally posted by pirkster: News like this makes me miss hughjars rants.

    No. Not really.

    Sightly factual rants that can be be fun to argue, I never saw hughjars flame troll maybe but anyone whos in a thread more than a few times could be considered a troll.

    ...and I iz not hairy...... just smelly :P

    8.5.2009 16:34 #10

  • domie

    Originally posted by autolycus: Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD.

    Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people. .
    If this isn't hughjars then i'll eat my blu-ray discs :)

    Remember when HD-DVD crashed and burned ( 2 weeks after he announced it was going to blast blu-ray out of the water at the january Trade Fair ) - he then switched his rants to how blu-ray or any HD format would never replace DVD as there would never be the demand.

    8.5.2009 18:20 #11

  • ZippyDSM

    Quote:Originally posted by autolycus: Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD.

    Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people. .
    If this isn't hughjars then i'll eat my blu-ray discs :)

    Remember when HD-DVD crashed and burned ( 2 weeks after he announced it was going to blast blu-ray out of the water at the january Trade Fair ) - he then switched his rants to how blu-ray or any HD format would never replace DVD as there would never be the demand.
    Well noon e really expected sony to pull no punches and go into debt over it sure they restructured some and are mostly in the black for it.

    I found me a nice 6X LG BR burner for 150$, 15 25GB discs for 60$ is not so bad bad.

    8.5.2009 18:25 #12

  • inagasake

    I have zero interest in Blu-Ray. MKV all the way.

    10.5.2009 00:09 #13

  • ZippyDSM

    Originally posted by inagasake: I have zero interest in Blu-Ray. MKV all the way.What you think I am putting on it :P

    10.5.2009 01:17 #14

  • Oner

    Yet where does the mkv actually/usually come from? Probably a BD...amazing huh?

    10.5.2009 11:12 #15

  • ZippyDSM

    Originally posted by Oner: Yet where does the mkv actually/usually come from? Probably a BD...amazing huh?Ya and in acouple years a 15-25 pack of 25GB BRs will be as cheap as DL DVDs.

    Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".

    10.5.2009 11:18 #16

  • HDNow

    Zippy - thats a great deal for a 6x LG Bluray burner. How do you like it so far?

    10.5.2009 11:28 #17

  • ZippyDSM

    Originally posted by HDNow: Zippy - thats a great deal for a 6x LG Bluray burner. How do you like it so far?I dunno its still on sale and I am waiting for moeny to coem in befor I jump at it.

    I hear it might have issues(well even DVD burners sometimes give out or break in the first few months) so for a extra 40$ I am adding 2 year replacement plan on it.

    the media I have planed out to get is 4X so it might take 30minetes to burn, I AM going to install a fan or 2 on the unit I plan to put it in my case heat is an issue to worry over if its cooled well it will last longer.

    Even if it goes off sale its only 20$ more so I am not overly worried about it

    So far from my plans and assumptions it should be better than doing 2 DL DVDs at once...I had thought about 2 more DL drives and having 4 burners go at once but frankly I don't think its worth the time/effort and physical space to store, not to mention drag on the PC when you do it.

    And hard drives are just to lulzy to use as a archival method I have done so in the past to lose 3 HDs worth of data, I guess if you fill the HDD all the way up with data scan it then format it then recert the drive you could do it but smart and such is not smart enough to warn of HD errors and with 90% of disc media you burn it once with some form of data verification and its good for a a few years.

    Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".

    10.5.2009 11:48 #18

  • Mr-Movies

    Quote:Originally posted by pirkster: News like this makes me miss hughjars rants.

    No. Not really.
    You got a chuckle out of me on that one...
    Way too funny and so right! But wait a minute isn't HD-DVD going to win the format war? LOL

    Cheaper prices and the fact that it is cheaper to entertain your family with a BD movie then going to the theater I think drives the market. Now if unemployment would go down we might even see more increase in sales.

    11.5.2009 21:59 #19

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