John Koller, PSP hardware marketing director says Sony will create a "good will program" that he compared to "digital copies" that come with Blu-ray titles. The digital titles are free and allow users to playback the movie on portable devices or their computers.
"We'll be unveiling that [program] soon [because] we actually think there's a significant group that will be upgrading from the 1000," Koller added. "In the past, we've seen a 20-25% trade-up factor, and I assume that's going to be the case here. We've modeled that."
There still may be a chance however that users will have to pay a small charge to receive the digital copy, as well as send in proof of ownership via a UPC cut out.
Written by: Andre Yoskowitz @ 5 Jun 2009 0:41