Today, according to Bloomberg, the Times is closer than ever to implementing the charge, a $5 USD monthly fee for access to the site. NYTimes.com is currently the most popular newspaper site in America.
Although the move will bring in much needed added revenue to make up for continued losses in ad sales, some critics have their doubts.
“The question here for consumers is the psychological barrier of now paying when you were getting it for free before, and you’re going to lose some readers as a result,” says Ken Doctor, an analyst at Outsell. “The New York Times will also have to evaluate what this means for ad rates as they lose readers.”
The Times currently has 647,695 weekday home delivery subscribers.
Written by: Andre Yoskowitz @ 10 Jul 2009 2:49