AfterDawn: News

Toshiba applies to join Blu-ray Disc Association

It's not exactly a headline any of us would have expected soon just a couple of years ago, but the former cheerleader of the HD DVD format, Toshiba, has applied to join the Blu-ray Disc Association (BDA). The company is set to introduce products that use the Blu-ray format, which beat the HD DVD format in becoming the standard disc format for High-definition video content.

"As a market leader in digital technologies, Toshiba provides a wide range of advanced digital products, such as DVD recorders and players, HDTVs and notebook PCs that support a wide range of storage devices, including hard disk drives (HDD), DVD, and SD Cards. In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA." a statement from Toshiba reads.



Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration.

Written by: James Delahunty @ 10 Aug 2009 19:46

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• 8 comments

• ZippyDSM

  The more the merrier, more competition lower prices and better tech.
  
  Kinda wish gaming would move to a universal hardware too....

  10.8.2009 22:01 #1

• domie

  I bet you could hear the grinding and gnashing of Toshiba teeth as that statement was being drafted.

  11.8.2009 08:23 #2

• o0cynix0o

  It's better then getting poked in the eye with a sharp stick...wait a minute!?!

  11.8.2009 13:46 #3

• pphoenix

  Originally posted by ZippyDSM: The more the merrier, more competition lower prices and better tech.
  
  Kinda wish gaming would move to a universal hardware too....
  you dont think these corporate asshats don't price fix between them?
  
  what was the story about the blu-ray twonks tryin to block sales to those Blu-ray (dvd) vending booths unless they pay up some of the rental to them.

  11.8.2009 16:43 #4

• borhan9

  It was only a matter of time before they would give in and join. However i do feel their pain they did invest quite a bit in the HD DVD format only to be beaten by Sony and the blu-ray format. But its good to have them on board and maybe now they can start making up for the major financial losses that they had to deal with back then.
  
  Welcome Toshiba. :D

  12.8.2009 04:06 #5

• pereirab

  HAHA i'm not gonna lie but this definitely puts a grin on my face! Finally they take notice of the superiority of the Blu-ray and make the switch. It's refreshing to see The porn industry lose at something. I'm actually surprised they didn't hire microsoft to steal the idea off sony, patent the product, then sell them the rights to use it. PORNFAIL!

  20.8.2009 22:23 #6

• denty111

  Originally posted by ZippyDSM: The more the merrier, more competition lower prices and better tech.
  
  Kinda wish gaming would move to a universal hardware too....
  test![url=http://www.google.com][/url]

  7.10.2009 07:22 #7

• denty111

  test!
  [url=http://www.google.com][/url]

  7.10.2009 07:26 #8