AfterDawn: News

Starz tests movie via VOD before theaters, DVD

Starz has announced the VOD release of the Rob Zombie film The Haunted World of El Superbeasto, testing a new method in which the company debuts the films via on-demand weeks before it premiers in theaters or on DVD.

The film will cost $6.99 USD however, if customers choose to watch it earlier.



The Starz Media senior VP of digital media, business development and strategy Marc DeBevoise did note however that the new VOD debut was simply a test, and the company was testing the waters for possible future releases.

“It’s the right timeframe,” DeBevoise said, via VB. “It’s a totally different piece of content than you see anywhere else. We felt this was the one to really experiment it on.”

Horror films have, in the past, performed well on VOD.

Written by: Andre Yoskowitz @ 7 Sep 2009 21:10

• Previous article

• Psystar will support OS X Snow Leopard on its machines

• Next article

• Some video games can train working memory, which is 'vital' to lifelong success

• 2 comments

• Tristan_2

  "Test" nothing, their doing what P2P File Sharing programs do and or when people use camcorders an-_- god they know what the general responce will be people will pay the money to just sit at home and watch it...I kinda have a bad feeling with this for some reason.

  7.9.2009 23:23 #1

• Oner

  I'm not sure where I stand on this exactly as to the effects it will have on movie sales & etc. but I will say this, if I can see a new movie in HD with proper surround in the comfort of my own home and save the $30+ of theater prices with some extras PLUS not having to deal with random idiots in public then....hmmm, where do I sign up?

  9.9.2009 10:06 #2