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Apple cuts iPod prices

Apple has reduced the prices of current generation iPods by as much as 30 percent. According to Engadget, Apple's official online store which is currently offline showed the price drop earlier today. The price cuts will almost certainly be announced at today's "rock and roll" event, held in San Francisco.

The price of the 2nd generation iPod touch 32GB was cut by a whopping 30 percent from $399 to $279 but other touch versions got hefty price cuts as well. 16GB touch dropped from $299 to $249 and 8GB touch from $229 to $189.



In addition the prices of 4th generation 8GB and 16GB nanos were slashed to $129 and $149 respectively. This makes the additional 8GB cost only 20 bucks more compared to previous $50 difference. The classic also received a $20 price cut to $229.

The rumors have it that the price cuts are making room for a new generation of iPods -- at least 5th generation nano and 3rd generation touch -- possibly announced later today.

Written by: Matti Robinson @ 9 Sep 2009 10:31

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• 9 comments

• Morreale

  Aww that's a decent price for the 32GB Touch but now I don't have the money, and I need a new mp3 too :(

  9.9.2009 12:03 #1

• keith1993

  Am I missing something here? Microsoft and Creative have revealed that they are releasing (probably better) players at a price that massively undercuts Apple. So Apple decide to roll out price cuts to a price that still means they are obscenely priced compared to the competition.
  

  
  
  I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who dont use Macs but sometimes wish they did. Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui. -Charlie Brooker on Macs :-D

  9.9.2009 13:21 #2

• bomber991

  Originally posted by keith1993: Am I missing something here? Microsoft and Creative have revealed that they are releasing (probably better) players at a price that massively undercuts Apple. So Apple decide to roll out price cuts to a price that still means they are obscenely priced compared to the competition.Not only that, but who the hell really needs a standalone mp3 player anymore anyway? Just get a nicer cellphone.

  9.9.2009 14:24 #3

• ZippyDSM

  30% still makes it 30% more than everyone else.

  9.9.2009 14:55 #4

• Morreale

  Quote:Originally posted by keith1993: Am I missing something here? Microsoft and Creative have revealed that they are releasing (probably better) players at a price that massively undercuts Apple. So Apple decide to roll out price cuts to a price that still means they are obscenely priced compared to the competition.Not only that, but who the hell really needs a standalone mp3 player anymore anyway? Just get a nicer cellphone.That would be nice, but most cell phones that are as good as a standalone MP3 aswell usually have crazy $$ plans or cost as much as a regular phone and an MP3. I have a Voyager, which is decent, but currently only has a 4GB card (expandable to 8 which still isn't much) and my 5.5g iPod Video still sounds better.

  9.9.2009 16:04 #5

• xnonsuchx

  Originally posted by keith1993: Am I missing something here? Microsoft and Creative have revealed that they are releasing (probably better) players at a price that massively undercuts Apple. So Apple decide to roll out price cuts to a price that still means they are obscenely priced compared to the competition.
  Microsoft??? Creative??? It's called demand. There's always been cheap MP3 players, yet people still generally prefer the iPod, as much as that might irritate the rabid anti-Apple ignoramuses. Competition HAS to try selling at a bit less to attract customers.

  9.9.2009 16:07 #6

• shaffaaf

  the quilty of the ipods, for sound is beyond crap. sony top the sound quailty every year yet they get overlooked soo much, and HOW do apple get awya charging INSANE prices and then giving away the WORST pair of heaphones!

  9.9.2009 22:47 #7

• asilay328

  Apple has name recognition and Zunes suck... They are not nearly as high quality as something like the Ipod Touch... Anyways Itunes and the Apple store has nothing in comparison with it.... People may hate on Apple for high prices, but as far as quality they destroy any microsoft / sony knock-off

  10.9.2009 23:40 #8

• kikzm33z

  Why are 8GB iPod Nano's still £106 here in the UK?
  
  I want to buy a music player which holds enough music for me, I don't care if it's new or not... The 5th generation stuff is just rip-offs.
  
  Especially since my sister paid the same price a few years ago for a 1GB iPod Nano compared to the 8GB iPod Nano's...
  
  Anyway, is this price cut in the UK? I'm pretty desperate for a new music player.

  11.9.2009 13:01 #9