The company acknowledged that they must change their original plans, as their current strategy will not bring in enough ad revenue.
Says MCN, the company is now "embarking on an "expanded distribution" strategy that will include pilot trials of a direct-to-consumer offering, while maintaining the primary focus on continued partnerships with telcos, CEO Mitch Berman said. In addition, ZillionTV is hoping to land deals with consumer-electronics manufacturers to embed the service into Internet-connected devices."
ZillionTV CEO Mitch Berman added: "Going through [service providers] is a good idea -- we have a motivated partner who can deliver a service with guaranteed quality. But we can't cover the entire country... We can expand in cracks around the country where we don't have partners."
The service has backing from Walt Disney, 20th Century Fox Television, NBC Universal, Sony and Warner Bros as well as Visa and Sigma Designs.
Written by: Andre Yoskowitz @ 19 Sep 2009 1:43
