“We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value,” added Paul Ryder, Amazon’s vice president of consumer electronics.
Amazon Basics, available here, is only a few products now, but Amazon promises the range will grow. You won't be seeing any Amazon HDTVs anytime soon however, as the company plans to stick to "inexpensive accessories."
By offering the inexpensive items, Amazon can still increase their margins by completely cutting out the middleman. Amazon is certainly not the first e-tailer to start private label sales. Newegg has been selling highly popular computer peripherals such as cases under the name Rosewill for some time.
The prices are pretty decent as well, with a 100-pack of DVD-R selling for $19 USD and 6-foot HDMI cables selling for about $8 USD. It won't put Monoprice out of business, but it's certainly reasonable compared to Monster cables.
Written by: Andre Yoskowitz @ 21 Sep 2009 3:09
