AfterDawn: News

Sales of pre-owned titles at GAME rise to £177 million

UK retailers GAME has announced that in the six months to July 31, it earned GBP £177.3 million in sales of pre-owned game titles, accounting for a quarter of all revenue during the period. "We achieved year on year growth in pre-owned sales, which increased 12.3 percent and now account for 25.7 per cent of total sales," said chairman Peter Lewis.

"In our online business we increased revenues by 12.1 per cent. Our Reward Card membership has increased by over 1 million customers since the start of the year to more than 13.3m," he added. Total sales for the 33 weeks to September 19 were down 8.8 percent, with like-for-likes down 16.6 percent in the period.



However, Lewis said the company is optimistic about the results that will come from the second half of 2009. "In the second half, the installed base of third generation consoles will continue to build. The recent manufacturer price reductions on the Microsoft Xbox 360 Elite and Sony's new model PlayStation 3 are helping to stimulate the market for hardware." he said.

"The retail environment continues to be tough. In uncertain times, our brand loyalty and our unique specialist proposition have never been more important. This, combined with our strict cost disciplines, the record console installed base and strong software line-up, means we remain optimistic for the key Christmas selling period," he added.

Written by: James Delahunty @ 23 Sep 2009 18:28

• Previous article

• Apple, Eminem publisher likely heading to trial

• Next article

• Calls for fees to use BBC iPlayer

• 3 comments

• ZippyDSM

  Gee I wonder why....when you make them pay 2-3 times the price it should be they are going to flip you off and go used....

  23.9.2009 18:33 #1

• pphoenix

  Originally posted by ZippyDSM: Gee I wonder why....when you make them pay 2-3 times the price it should be they are going to flip you off and go used....well if sony gets their way with their assult on all consumers(PsP GO)no-one will be able to sell any titles and will be forced by to to purchase new content only from them, so happy dayz game, and its been a good ride with second hand titles people but thanks to sony we can no longer trade, lend or purchase second hand titles.

  23.9.2009 19:30 #2

• ZippyDSM

  Quote:Originally posted by ZippyDSM: Gee I wonder why....when you make them pay 2-3 times the price it should be they are going to flip you off and go used....well if sony gets their way with their assult on all consumers(PsP GO)no-one will be able to sell any titles and will be forced by to to purchase new content only from them, so happy dayz game, and its been a good ride with second hand titles people but thanks to sony we can no longer trade, lend or purchase second hand titles.For fcks sake its the normal evolution of digital content, I've not seen so much wining since steam......

  23.9.2009 20:41 #3