"The ability to easily move content between the desktop, the Web and the handset has the potential to become a source of competitive differentiation in the mobile marketplace," said Irene Berlinsky, Research Analyst, IDC. "Consumers increasingly want to access personal content across multiple screens –such as the PC, TV, and wireless phone – and Nero MobileSync positions Nero as a player in the fixed-mobile convergence space."
By allowing users to easily move PIM, music, videos and photos of their choice between the mobile handset, the desktop and the cloud, Nero is providing an opportunity for distinct financial benefits to select network carrier and handheld device partners. Nero MobileSync is available to mobile OEMs now.
"Nero MobileSync has been created with the understanding that success in the portable device marketplace comes from the ability to quickly and easily unify the islands of digital content that consumers are creating on their various devices," said Udo Eberlein, CEO, Nero AG.
"We are providing the complete infrastructure needed for the seamless transfer of this content between devices. This allows network carriers and manufacturers of handsets, Netbooks, and Ultra-Mobile PCs alike to differentiate their user experience and maximize revenue opportunities while fulfilling our vision for the liquidity of digital content."
Written by: James Delahunty @ 29 Sep 2009 22:47
