Says UK PSP product manager Claire Backhouse: "We were very aware of concerns when we went into it and I actually expected a lot more negative responses than we actually got. They were really quite fine with it."
"They see it as a way of getting people into the store because it's new interest, a new product. And they've had such strong sales as well of PSP 3000 almost off the back of it," she noted.
Blackhouse continued on:
"If you bring out a new product, people aspire to that but they might not buy it, they might buy the PSP 3000 instead. Especially if they're part of a family - dad might buy the PSPgo but the kids might get PSP 3000s. I think that works quite well for us."
Written by: Andre Yoskowitz @ 1 Oct 2009 20:06
