The website would reportedly offer consumers the chance to buy print or electronic copies of their magazines. It would also develop software standards for viewing the content on iPhones, Blackberrys, eBook readers and other devices. According to the New York Observer, John Squires, a Time executive, would be the chief executive officer of the new online venture.
"The consortium provides one point of contact for the consumer," the Observer quoted an unidentified source as saying. "When you come to the main store, you can get the content any way you want." U.S. newspaper and magazine publishers have witnessed a steep decline in print advertising revenue as more of their readers turn to free content on the Internet to get their news.
Time Inc. alone is carrying out largescale layoffs after it had to let 600 staff go just last year. It publishers several popular magazines including Time, Fortune, Sports Illustrated and People.
Written by: James Delahunty @ 26 Nov 2009 18:55