AfterDawn: News

Sony exec talks 3D TVs, in-house panel production

Sony Executive Deputy President Hiroshi Yoshioka has predicated by the year ending March 2013, between a third and half of all Sony Corp. television sets sold will include 3D features. Yoshioka also acknowledged that a key issue contributing to the company's losses in the TV business is its reliance on a third party for panels. Sony buys panels from South Korean giant Samsung Electronics Co., which use LED-lacklight technology.

He said that the joint venture with Samsung has produced difficulties as well as having many positive effects too on Sony's products. "They were a competitor," he said, without giving any details on when Sony might be planning on producing its own displays of this type. While LED-backlit TVs have proven to be a success for Samsung, Sony may try to fight back by focusing on producing larger organic light-emitting diode (OLED) televisions.



OLED's produce light on the display's surface and therefore lack the need for any illumination from behind. The company already produces 11-inch OLED TVs, but Yoshioka admitted Sony engineers are experiencing hurdles while trying to produce larger panels. Until Sony can offer a full sized OLED television, the company will look for opportunities with 3D.

It has been specifically pointing out the potential benefits of 3D with gaming, linking the technology to its PlayStation platform.

Written by: James Delahunty @ 26 Nov 2009 18:09

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• 8 comments

• ZippyDSM

  3D is dead and has been so ever since its invention mainly because its a gimmick..... now take holograph tech add in heat and movement
  sensing and we got ourselves some damn fine fancy shit to foo with!

  26.11.2009 20:00 #1

• vontratt

  3D is a gimmick for sure, perhaps Sony whipped up a different method that can do it justice.
  

  27.11.2009 11:26 #2

• KillerBug

  True 3D (without glasses) screens actualy do have a lot of potential. They are not very usefull now, but color TV was useless in 1940...now black and while TVs belong in museums.
  
  Anyone who relies on Samsung for ANYTHING is at a disadvanatage...they can't make anything well.

  28.11.2009 05:04 #3

• pmshah

  Originally posted by KillerBug: True 3D (without glasses) screens actualy do have a lot of potential. They are not very usefull now, but color TV was useless in 1940...now black and while TVs belong in museums.
  
  Anyone who relies on Samsung for ANYTHING is at a disadvanatage...they can't make anything well.Really how sad !!!! They are by far the largest LCD panel manufacturers in the world. Big name manufacturers source their panels from Samsung.
  
  Suggest you get your acts / facts together.

  28.11.2009 07:22 #4

• ZippyDSM

  Originally posted by KillerBug: True 3D (without glasses) screens actualy do have a lot of potential. They are not very usefull now, but color TV was useless in 1940...now black and while TVs belong in museums.
  
  Anyone who relies on Samsung for ANYTHING is at a disadvanatage...they can't make anything well.Even so its pointless unless there is alot of depth on the 3D like 2 inchs per 4 4 inchs of TV screen, when the image is projected from the screen in a true 3D filed then that would be a true improvement otherwise its just gimmickry...

  28.11.2009 11:29 #5

• Ryu77

  Quote:Sony buys panels from South Korean giant Samsung Electronics Co., which use LED-lacklight technology.I am not sure this statment is 100% correct. I don't know about the USA but in Australia, Sony only have one LED (side mounted LED's/slim design) model at the moment which is their 40" Wireless model. We previously also had the XBR45, which used RGB LED backlighting but that has been discontinued here in Australia. I have had a quick look on the USA website and can't seem to find any Sony LED TV's. Maybe I don't know where to look?
  
  Also, I don't believe that Sony "buys" panels from Samsung. From what I understand it is a 50/50 venture between Sony and Samsung with one particular factory (the S-LCD plant in Tangjeong, South Korea). Note: This is an LCD production facility, not LED.
  
  
  
  Originally posted by KillerBug: Anyone who relies on Samsung for ANYTHING is at a disadvanatage...they can't make anything well.I would agree with you if you were talking about Cell Phones or maybe Hard Drives etc. but as far as TV's go, Samsung are actually one of the World's leaders in this technology with Sony and Sharp being the only real competition. Samsung as of recent have been very innovative and many companies are attempting to follow Samsung in their success.
  

  "Great minds discuss ideas... Average minds discuss events... Small minds discuss people"
  
  PS3 compatible video creation thread... mkv2vob, tsMuxeR etc.: http://forums.afterdawn.com/thread_view.cfm/621809
  The complete HD (Blu-ray/HD-DVD) back-up thread.: http://forums.afterdawn.com/thread_view.cfm/639346

  28.11.2009 16:12 #6

• KillerBug

  LG-Philips makes the best pannels I have found.
  AUO seems to make good pannels; they often outlast the laptops that they come with.
  CMO also makes A LOT of panels, but the quality isn't always there.

  30.11.2009 00:53 #7

• TrinUK

  I dont think 3D is dead, neither is it a gimmick if used in the right way. Philips and LG made very promising 3D HD LCDs which did not require glasses or headwear. Moreover, the 3d images were in full colour and would virtually leap out of the Television. Check out the Philips WOWvx 3D. I think the failure boils down to industry standard.
  
  If all could use Philips or LG 3D screen type technology then we would soon see an array of video games hit the market promptly and it would make gaming that little bit more special.

  30.11.2009 10:22 #8