AfterDawn: News

Google and major labels launch Vevo

Yesterday Vevo, the online video partnership between Google and Universal Music Group, Sony Music, and EMI launched. Notably absent is content from Warner Music, the only one of the four major labels not participating.

Reportedly A2IM, which represents more than 200 independent labels is also in talks to provide content for the service.





Vevo was envisioned as a sort of premium YouTube, where content is provided solely by labels. Besides watching the videos on Vevo, you can create and share playlists, embed songs in web pages, and buy them from online stores like iTunes and Amazon.

Rather than being simply a distribution center for music videos, Vevo is intended to help sell artists with profile pages featuring interviews and other promotional content.

So far Vevo appears to be having a rough time keeping up with traffic. Once things calm down a little and they get the kinks worked out come back for our review of the service.


Written by: Rich Fiscus @ 9 Dec 2009 8:17

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• 4 comments

• tylerm712

  well the sites going really slow right now because of all the traffic but i checked it out and it looks like its going to be a hit, everyone should check it out once its ready for everyone

  9.12.2009 23:12 #1

• CX1329

  It's only available in the U.S., it appears, so it's useless to me.

  10.12.2009 10:07 #2

• vyze

  Originally posted by CX1329: It's only available in the U.S., it appears, so it's useless to me.try bouncing through a proxy

  11.12.2009 09:23 #3

• Mr-Movies

  This should be a big hit people love to stream these days and the quality should be at least half a@@. I wounder if streaming players like the LG BD370 will add VEVO to their units?

  12.12.2009 21:59 #4