AfterDawn: News

HBO launches Blu-ray ad campaign

HBO has started its first Blu-ray-only TV ad campaign, promoting a plethora of the broadcaster's most popular catalog titles such as Band of Brothers, True Blood and Entourage.

The spots will run through the Christmas holiday on male-oriented channels such as ESPN, Spike, G4, FX and during football games on Fox.



“We traditionally advertise HBO DVD titles in the fourth quarter to promote top-of-mind awareness during the holiday retail period,” adds Meredith Vincent, VP of marketing at HBO, via VB. “This year we have shifted our holiday campaign focus to Blu-ray. Our goal is to build awareness for HBO on Blu-ray, and specifically for shows like True Blood, Band of Brothers, Rome and John Adams.”

The move comes as the industry pulls back from TV on Blu-ray, claiming slow sales adoption.

HBO has been very aggressive with Blu-ray TV series, and has claimed strong sales for Sopranos and Band of Brothers.

Written by: Andre Yoskowitz @ 10 Dec 2009 14:33

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• 7 comments

• jos22

  HBO show rock on bluray. love my trueblood season 1. roll on season 2.
  looking forward to picking up entourage

  10.12.2009 15:05 #1

• cheez125

  I wish they would release Six Feet Under on Blu-ray.

  10.12.2009 16:05 #2

• Blackloz

  Great news about Entourage but where is the Big Love seasons?

  11.12.2009 00:28 #3

• funkspiel

  I wonder what percent hbo subscribers have 1080p sets?

  11.12.2009 11:12 #4

• joepet200

  I wouldn't "buy" any current HBO TV series on BLUray or DVD. They are notorious for not ending their series. Just go visit the HBO forums to see how many they've abandonned without any conclusion.
  I'm not about to spend my hard earned money on incomplete series.
  I learned my lesson after they dropped Deadwood (3.5 seasons) and Rome (2 seasons). Watch the MKVs and buy them if and when they conclude.

  11.12.2009 14:58 #5

• funkspiel

  Originally posted by joepet200: I wouldn't "buy" any current HBO TV series on BLUray or DVD. They are notorious for not ending their series. Just go visit the HBO forums to see how many they've abandonned without any conclusion.
  I'm not about to spend my hard earned money on incomplete series.
  I learned my lesson after they dropped Deadwood (3.5 seasons) and Rome (2 seasons). Watch the MKVs and buy them if and when they conclude.Maybe they are on hiatus, but I never knew where that was.

  11.12.2009 15:44 #6

• dvd09

  i saw the big love on *SPAM removed*, there are many dvd movies on the site,i bought many from it.the quality is very good.Christmas is coming,merry christmas ,everyone

  23.12.2009 23:54 #7