Video Daily: Apple is 'brand of the decade'

Note: Starting this week, we at AfterDawn are introducing a Video Daily segment relevant to the tech world and giving our users something a little "different."

AdweekMedia has announced that Apple has won the "Brand of the Decade" award among others in their publication's “Best of the 2000s” advertising awards. The company also did well in the publication's Reader's Choice Poll.



CEO Steve Jobs won "Marketer of the Decade," mainly due to his innovations in the digital music world (iPods) and in the smartphone market (iPhone). In the reader's choice poll, Jobs won by a large margin, garnering 51 percent of the vote. In second place was Larry Light of McDonalds.

For "Brand of the Decade" the margin wasn't as high, but Apple still ran away with it, beating out Google for the award, and in the reader's choice poll.

The iPod was given “"Product of the Decade"” by the magazine while the readers gave the award to the iPhone, followed by the iPod.

Continuing the same trend, the iPhone won "Digital Device/Platform of the Decade" in the reader's poll, however Facebook won the editor's choice.

“Marketing Innovation of the Decade” was given to viral videos by the editors, but the reader's gave it to, not surprisingly, iPhone apps.

Finally, Apple won “Campaign of the Decade” for its "Get a Mac" ads, which show Macs (played by Justin Long) as the "cool" kids while Windows machines are virus-prone, and "un-cool." The reader's chose the anti-cigarette "Truth" ads for the award.

Here is the ad that started it all off for Apple, the aptly named 1984 campaign:

Written by: Andre Yoskowitz @ 15 Dec 2009 16:02

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• 35 comments

• ZippyDSM

  And 2nd to the 360 is worst hardware evera!

  15.12.2009 16:09 #1

• Amak

  And 3rd to Zippy for most stupid comment!
  
  360 failure rates were over-exaggerated...
  
  Apple is indeed brand of the decade... overrated brand.

  15.12.2009 18:30 #2

• ZippyDSM

  Originally posted by Amak: And 3rd to Zippy for most stupid comment!
  
  360 failure rates were over-exaggerated...
  
  Apple is indeed brand of the decade... overrated brand.Considering you have had more people with 3+ bad units than any other console in history...meh it was under exaggerated and it still has the worst heat design for a stand along unit. Also the propitiatory hardware design sucks which is why the Ipod stuff with the unremoveable battery sucks....
  
  
  and BTW anything zippy sucks....but it dose not mean it can't be enjoyable :P

  15.12.2009 18:37 #3

• xnonsuchx

  Originally posted by Amak: And 3rd to Zippy for most stupid comment!
  
  360 failure rates were over-exaggerated...
  
  Apple is indeed brand of the decade... overrated brand.Not over-exaggrated when M$ has admitted that basically the first 11.5 million units sold have an inherent design flaw. That's almost 1/3 of all total units sold. Everyone I know (except one who doesn't use his much) w/ a 360 is on their 2nd or 3rd unit due to that...one is even on his 5th. And those are tech-savvy people who knew not to block the airflow/etc.

  15.12.2009 19:21 #4

• John_Donn

  i see we are up Apple's ass here at afterdawn

  15.12.2009 21:16 #5

• DVDBack23

  Originally posted by John_Donn: i see we are up Apple's ass here at afterdawnWe are glad you took time out of your busy day to be a troll.
  

  AfterDawn News
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  AfterDawn Hardware Section
  
  

  15.12.2009 21:39 #6

• scum101

  I would think Google is actually the "brand of the decade" .. 10 years ago they were just one of many search engines. I used dogpile and a few others, but on pure growth they are now everywhere and everybody has heard of them. Apple continue along in their niche "fashion accessory for people with too much money" marketing and lifestyle selling nonsense. Their sales show they are nowhere near a "best brand" .. they just tag along copying everybody else, sticking their branding all over what is in the end nothing near cutting edge and than charging an arm and a leg for it.
  

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  15.12.2009 22:06 #7

• Morreale

  Originally posted by scum101: I would think Google is actually the "brand of the decade" .. 10 years ago they were just one of many search engines. I used dogpile and a few others, but on pure growth they are now everywhere and everybody has heard of them. Apple continue along in their niche "fashion accessory for people with too much money" marketing and lifestyle selling nonsense. Their sales show they are nowhere near a "best brand" .. they just tag along copying everybody else, sticking their branding all over what is in the end nothing near cutting edge and than charging an arm and a leg for it.Agreed.

  15.12.2009 22:16 #8

• scum101

  My nomination for "brand of the decade" .. goes to.....
  
  Jack Daniels *applause*
  
  keeping me stiff for 10 years, and still working just great.
  

  Yes, we give you 100% free, no strings attached email! Just send us your address and we will send you as much free email as you could ever wish for

  15.12.2009 22:21 #9

• defgod

  Quote:Originally posted by scum101: I would think Google is actually the "brand of the decade" .. 10 years ago they were just one of many search engines. I used dogpile and a few others, but on pure growth they are now everywhere and everybody has heard of them. Apple continue along in their niche "fashion accessory for people with too much money" marketing and lifestyle selling nonsense. Their sales show they are nowhere near a "best brand" .. they just tag along copying everybody else, sticking their branding all over what is in the end nothing near cutting edge and than charging an arm and a leg for it.Agreed.Same here.

  15.12.2009 22:21 #10

• Ragnarok8

  I vote for Google

  16.12.2009 02:33 #11

• Josipher

  Quote:Quote:Originally posted by scum101: I would think Google is actually the "brand of the decade" .. 10 years ago they were just one of many search engines. I used dogpile and a few others, but on pure growth they are now everywhere and everybody has heard of them. Apple continue along in their niche "fashion accessory for people with too much money" marketing and lifestyle selling nonsense. Their sales show they are nowhere near a "best brand" .. they just tag along copying everybody else, sticking their branding all over what is in the end nothing near cutting edge and than charging an arm and a leg for it.Agreed.Same here.
  And here.

  16.12.2009 09:23 #12

• John_Donn

  Quote:Originally posted by John_Donn: i see we are up Apple's ass here at afterdawnWe are glad you took time out of your busy day to be a troll.Saying what i believe is not being a troll, i disagree apple is the best company.

  16.12.2009 12:39 #13

• DXR88

  Apple is overrated and overhyped, i would have rather seen the title go to somebody who actually makes a difference in the industry. what have apple really done for there industry.
  
  there Ipods are being made cheaper than they used to and they charge more for it.
  
  the iphone is great if you wanna do every thing but make a phone call.
  
  there dominate on what they want you to do on purchased hardware.
  
  the only thing i can think of apple has actually done is figured out 18,000 different ways to screw the consumers
  
  if people really think apple is the top stuff we live in dark times indeed.

  16.12.2009 13:57 #14

• xnonsuchx

  Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.

  16.12.2009 18:19 #15

• ZippyDSM

  Originally posted by xnonsuchx: Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.You have to admit apple is not that good.... a fair product that's over hyped and over priced....

  16.12.2009 18:21 #16

• Hyasuma

  i would agree with Google as brand of decade, but what about Nintendo?

  16.12.2009 18:25 #17

• djeazyg

  Quote:Originally posted by xnonsuchx: Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.You have to admit apple is not that good.... a fair product that's over hyped and over priced....
  I would agree that it is all overpriced but not over hyped. Maybe MAC computers and OS X operating system. Or the iPod (All of them). But I for one think my iPhone is just fine. It had its issues but for now the iPhone is more than enough for me.

  16.12.2009 19:28 #18

• ZippyDSM

  Quote:Quote:Originally posted by xnonsuchx: Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.You have to admit apple is not that good.... a fair product that's over hyped and over priced....
  I would agree that it is all overpriced but not over hyped. Maybe MAC computers and OS X operating system. Or the iPod (All of them). But I for one think my iPhone is just fine. It had its issues but for now the iPhone is more than enough for me.The trouble is most of the Icrap can be done at a lower price with SDHC support and removable battery... so I don't get it you want crappy limited hardware at 3 times the price...
  
  If Apple got over themselves doped the price and offered SDHC support as well as normal removable batteries then yes they would be near the top but as they are the price dose not merit the cost....

  16.12.2009 19:33 #19

• djeazyg

  Quote:Quote:Quote:Originally posted by xnonsuchx: Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.You have to admit apple is not that good.... a fair product that's over hyped and over priced....
  I would agree that it is all overpriced but not over hyped. Maybe MAC computers and OS X operating system. Or the iPod (All of them). But I for one think my iPhone is just fine. It had its issues but for now the iPhone is more than enough for me.The trouble is most of the Icrap can be done at a lower price with SDHC support and removable battery... so I don't get it you want crappy limited hardware at 3 times the price...
  
  If Apple got over themselves doped the price and offered SDHC support as well as normal removable batteries then yes they would be near the top but as they are the price dose not merit the cost....You seem a tad confused. I already admitted they are overpriced. What I said is they (iPhone) are not over hyped. IMO. And actually $199 is not a bad price but I don't like to be forced to take a 2 year deal with shitty AT&T
  Limited hardware? How? Seems fine to me.
  I don't really understand the want for a removable battery. I have 2 iPods and the iPhone. All three and the batteries are working just as good as they always have. Maybe after years but by then I will upgrade to something newer. Just means that if you want a removable battery then buy a different brand. Your choice.
  When I buy coffee I have a choice between buying filters and ground coffee or I can buy coffee that is already wrapped in a filter. I'm lazy so I buy the filter and coffee in one. It's the same coffee. It doesn't mean the filter and coffee in one sucks, it's just my choice. Same idea.

  16.12.2009 20:58 #20

• ZippyDSM

  Quote:Quote:Quote:Quote:Originally posted by xnonsuchx: Like w/ protesters, I usually like whatever irritates them the most, so I rather like that this annoys so many rabid anti-Apple fans.You have to admit apple is not that good.... a fair product that's over hyped and over priced....
  I would agree that it is all overpriced but not over hyped. Maybe MAC computers and OS X operating system. Or the iPod (All of them). But I for one think my iPhone is just fine. It had its issues but for now the iPhone is more than enough for me.The trouble is most of the Icrap can be done at a lower price with SDHC support and removable battery... so I don't get it you want crappy limited hardware at 3 times the price...
  
  If Apple got over themselves doped the price and offered SDHC support as well as normal removable batteries then yes they would be near the top but as they are the price dose not merit the cost....You seem a tad confused. I already admitted they are overpriced. What I said is they (iPhone) are not over hyped. IMO. And actually $199 is not a bad price but I don't like to be forced to take a 2 year deal with shitty AT&T
  Limited hardware? How? Seems fine to me.
  I don't really understand the want for a removable battery. I have 2 iPods and the iPhone. All three and the batteries are working just as good as they always have. Maybe after years but by then I will upgrade to something newer. Just means that if you want a removable battery then buy a different brand. Your choice.
  When I buy coffee I have a choice between buying filters and ground coffee or I can buy coffee that is already wrapped in a filter. I'm lazy so I buy the filter and coffee in one. It's the same coffee. It doesn't mean the filter and coffee in one sucks, it's just my choice. Same idea.Nothing like wanting costly disposable media and hardware.... *sigh* and people wonder why half of consumer electronics have gone to the dogs.... and I don;t mean bling bling.....

  16.12.2009 23:53 #21

• djeazyg

  I respect your position. Really I understand what your saying. But tell me what isn't costly and disposable? Even the alternatives that you would accept in place of the apple product is disposable, just for different reasons. Cars, TV's, microwaves, computers, sound systems, DVD players, 360 game consoles bla bla bla...... It's all disposable now. That's Just the way it is. Try to hard to change it and you fall behind.

  17.12.2009 00:10 #22

• ZippyDSM

  Originally posted by djeazyg: I respect your position. Really I understand what your saying. But tell me what isn't costly and disposable? Even the alternatives that you would accept in place of the apple product is disposable, just for different reasons. Cars, TV's, microwaves, computers, sound systems, DVD players, 360 game consoles bla bla bla...... It's all disposable now. That's Just the way it is. Try to hard to change it and you fall behind.Well the Icrap have 2 "main issues" other MP3 players and soem cell phones do not have that is SD to SDHC support and a easy to remover battery....along with iffy hardware and it being over priced to death :P
  
  The 360 is almost as bad with all its issues and limitations a solid and good DVD(or DVR player)/BR player will have options out the ass for the premium you'd spend on the Icrap, in fact take a 20-50$ wallyworld player and give it a shiner name add 200$ to it and you have the Icrap sumed up in one sentence.
  
  If you like the Icrap that's all well and fine but I am partial to the under 60% 64GB and under Icrap knock offs they do everything well but Mp4/deent video have a crappy built in battery but are half or less the cost of the Icrap stuff...my point in this rant is I can not compute paying 1/3rd to 1/2 the price of a good laptop for a MP3 player that should be half the price.. frankly I sat down did my research and spent 200$ on a DSlite and M3 real and 8GB soon to be 16GB SD card I don't use the DS stuff alot if ever video sucks but MP3s do fine and I can do maintenance on it without having to waste time mail in it and pay 50$ for them to replace the Gdamn battery in it....
  
  
  uhg if anything Icrap has done 2 things to make consumer electronics worse its shown if your slick enough you can make more money off cheap hardware and backhanded maintenance BS than building a truly feature rich and sturdy device...reminds me about cars really........

  17.12.2009 00:24 #23

• DXR88

  Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.

  17.12.2009 14:03 #24

• John_Donn

  Apple controls like 5% of the OS marketshare? Pretty good

  17.12.2009 14:28 #25

• ZippyDSM

  Originally posted by John_Donn: Apple controls like 5% of the OS marketshare? Pretty good
  its not the OS market hes talking about.............
  Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.more like fighting dumb consumers who think more money for less product is a good thing....

  17.12.2009 15:02 #26

• djeazyg

  Quote:Originally posted by John_Donn: Apple controls like 5% of the OS marketshare? Pretty good
  its not the OS market hes talking about.............
  Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.more like fighting dumb consumers who think more money for less product is a good thing....
  So I guess I'm dumb. I drive a Camaro and by your way of thinking I should feel anybody who doesn't drive a Camaro is dumb. I also eat meat and by your way of thinking I should think anybody who doesn't eat meat is dumb. The freedom to choose is a great thing. So long as Zippy agrees with it.
  And how the hell do you figure it's less product? Did you own one or try one for more than 10 Minutes? I'm going to guess that you didn't. Less by your standards doesn't mean anything. I've tried most of these so called iPhone killers and all of them that I tried are inferior. And every time I turn on my iPod it works flawlessly. Whats the problem? I've had plenty of cheap MP3 players and ALL of them were junk. Is there something out there better than the iPod? Probably but I don't care. My iPod is working fine. I can't believe how dumb that makes me.
  If you want to be cheap about everything you buy so be it but that doesn't make me dumb for buying the expensive product.
  I prefer to go with the flow. There is a lot more support and it makes things easier to sort out.

  17.12.2009 16:44 #27

• djeazyg

  Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.
  I don't like Mac.
  I wear Walmart clothing except for the NASCAR t-shirts. Does that sound like Name Brand? Sounds more RedNeck to me. You shouldn't assume.

  17.12.2009 16:46 #28

• ZippyDSM

  Quote:Quote:Originally posted by John_Donn: Apple controls like 5% of the OS marketshare? Pretty good
  its not the OS market hes talking about.............
  Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.more like fighting dumb consumers who think more money for less product is a good thing....
  So I guess I'm dumb. I drive a Camaro and by your way of thinking I should feel anybody who doesn't drive a Camaro is dumb. I also eat meat and by your way of thinking I should think anybody who doesn't eat meat is dumb. The freedom to choose is a great thing. So long as Zippy agrees with it.
  And how the hell do you figure it's less product? Did you own one or try one for more than 10 Minutes? I'm going to guess that you didn't. Less by your standards doesn't mean anything. I've tried most of these so called iPhone killers and all of them that I tried are inferior. And every time I turn on my iPod it works flawlessly. Whats the problem? I've had plenty of cheap MP3 players and ALL of them were junk. Is there something out there better than the iPod? Probably but I don't care. My iPod is working fine. I can't believe how dumb that makes me.
  If you want to be cheap about everything you buy so be it but that doesn't make me dumb for buying the expensive product.
  I prefer to go with the flow. There is a lot more support and it makes things easier to sort out.Well people are dumb and don;t get me started on humanity as a whole....but specifically like most you don;t care about over all qaulity or the cost you pay for it like all the consoletards drinking the dumbed down koolaid thinking games are getting better when for the most part gameing and films are getting worse, perhaps its due to higher highs lower lows since the highs are rare the lows become standard and no one seems to care...then again one(me my bastard ilk) could just be whiny bastard complaining and bitching about hims little persepction of how the sky is falling.... well it is....its just already passed the non believers since they are noming in bliss on cloud nine in space.......wut? didn;t you know ignorance is bliss ...almost as bad as my poo gas!! :P

  17.12.2009 16:59 #29

• IguanaC64

  /shrug...I would like to thank Apple for making really great user interfaces. It's caused a lot of other companies to REALLY improve their products. Brand of the decade? No.
  
  That being said...I won't own an Apple computer because I can't game on it. I doubt I'll own an iPhone or iPod because I can get something that does everything I'd want either of those two devices to do at probably 1/2 to 3/4 the cost with none of the strings Apple devices always have attached.

  17.12.2009 17:48 #30

• salsa36

  Apple IS the brand of the decade.
  
  Jobs is a genius.

  20.12.2009 01:04 #31

• DXR88

  Quote:Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.
  I don't like Mac.
  I wear Walmart clothing except for the NASCAR t-shirts. Does that sound like Name Brand? Sounds more RedNeck to me. You shouldn't assume.you know the clothing im talking about Nike,Phat Farm, Puma to name a few, besides Nascar is More of a Trademark than a brand.

  20.12.2009 02:47 #32

• ZippyDSM

  Quote:Quote:Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.
  I don't like Mac.
  I wear Walmart clothing except for the NASCAR t-shirts. Does that sound like Name Brand? Sounds more RedNeck to me. You shouldn't assume.you know the clothing im talking about Nike,Phat Farm, Puma to name a few, besides Nascar is More of a Trademark than a brand.I dunno Nascar is worshiped like the 2nd comming by the beer worshiping crazy rednecks :P

  20.12.2009 17:11 #33

• DXR88

  Quote:Quote:Quote:Originally posted by DXR88: Zippy your fighting a ghost,Apple had made a fanbase from when Apple was a forgoer in Computing industry. its ironic that they would use a Ad from 1984 when apple was actually something.
  
  I have noticed every apple owner i've seen usually wears name brand clothing. Coincidence, i think not.
  I don't like Mac.
  I wear Walmart clothing except for the NASCAR t-shirts. Does that sound like Name Brand? Sounds more RedNeck to me. You shouldn't assume.you know the clothing im talking about Nike,Phat Farm, Puma to name a few, besides Nascar is More of a Trademark than a brand.I dunno Nascar is worshiped like the 2nd comming by the beer worshiping crazy rednecks :Pi got 1 of those running around in my family. the rest tolerate nascar only if there is no form of baseball or football on at the moment.

  20.12.2009 20:22 #34

• DXR88

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  20.12.2009 20:26 #35