AfterDawn: News

Google purchase of AdMob facing anti-trust scrutiny

In November, Google announced its intent to purchase mobile advertising giant AdMob for $750 million USD.

This week, the Federal Trade Commission (FTC) has said they are looking closer into the deal, seeing if the purchase would violate anti-trust regulations.



Google notes that mostly all acquisitions that get "second requests" from the FTC still end up getting approved, however, the time frame for the acquisition is now in the hands of the anti-trust regulators.

"We know that closer scrutiny has been one consequence of Google's success," adds Paul Feng, a Google product manage. The company remains optimistic the purchase will be approved.

Written by: Andre Yoskowitz @ 24 Dec 2009 14:47

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• 2 comments

• atomicxl

  It's about time. Google has a dominating position in pretty much anything involving advertising on the internet. It probably rivals or exceeds MS' domination of operating systems in terms of marketshare.

  25.12.2009 13:01 #1

• TruthPain

  I love how the FTC gives everyone this illusion that Google is on thin ice. Google has been a violation of the FTC from before it bought YouTube. Google all but completely owns the second largest medium for commerce: the internet. And nobody says a word, it's almost like they're afraid to talk out against Google. Hell, I don't blame you. But you know who's more afraid of Google than you and I? The FTC.

  25.12.2009 19:54 #2