AfterDawn: News

CES 2010: BDA shows off new 'Blu-ray 3D' logo

The Blu-ray Disc Association (BDA) has revealed the new logo for the Blu-ray 3D standard, which was ratified in December.

The specification allows for 1080p resolution delivery to each eye while wearing stereoscopic glasses, and will work on any compatible 3D display, including LCD, OLED and Plasma.



Blu-ray 3D also specifically calls for PlayStation 3 consoles to have full BD 3D content playback. Says CDRinfo: "Additionally, the specification supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world. The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video."

The new logo:



Written by: Andre Yoskowitz @ 7 Jan 2010 14:06

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• 14 comments

• mike.m

  I'm still catching up on CES coverages. Good to see that this is compatible with current blu-ray players, but will it work with non 3D display's, like Samasung's PN50B850?
  Quote:...will work on any compatible 3D display, including LCD, OLED and Plasma.Also, I don't think that there are that many movies out that will really benefit from being viewed in 3D, besides films like Avatar.

  7.1.2010 15:42 #1

• gregTO

  There are probably hundreds of 3D movies that could benefit from being restored and ported to 3D Blu ray not to mention all the films currently in production. Films from the 50's, early 80's and the past 5 years will provide plenty of 3D viewing options and let's not forget the 1974 classic "Andy Warhol's Frankenstein" (aka "Flesh For Frankenstein") in 3D! Combine that with upcoming 3D TV broadcasts and I think we'll have a fun way of watching TV at home in years to come.

  7.1.2010 16:37 #2

• stumpied

  I would of much rather watched Avatar in 2D and there is no way I'm going to be watching any 3D in my house any time soon.
  
  I have yet to see any movie in 3D that I thought was worth the price increase, infact, it made it much less attractive to me.
  
  I know a bunch of people are going to disagree, but thats my opinion and I see what I see.

  7.1.2010 18:07 #3

• embo22000

  Originally posted by stumpied: I would of much rather watched Avatar in 2D and there is no way I'm going to be watching any 3D in my house any time soon.
  
  I have yet to see any movie in 3D that I thought was worth the price increase, infact, it made it much less attractive to me.
  
  I know a bunch of people are going to disagree, but thats my opinion and I see what I see.What you are insane 3D its worth the price in most movies. Its a awesome experience the first time you see it then you get used to it but some movies make it worth really good like Avatar. Plus this is only the beggining im sure they will make it even better in a few years.

  7.1.2010 21:34 #4

• KSib

  Most people will probably disagree with your 2D being better than 3D comment. I do agree that some movies shouldn't use it, just like some Wii games shouldn't use the waggle. Just because you can, doesn't mean you should. But I think Avatar did a pretty good job.
  
  It should get better over time.

  7.1.2010 23:50 #5

• DVDBack23

  Only thing I don't really like about 3D is the glasses wash out the colors of the film usually. (Up, Avatar, etc)

  8.1.2010 01:57 #6

• av_verbal

  is this really news?

  8.1.2010 08:08 #7

• SProdigy

  Yeah Avatar in 3D was so incredible had me thinking "Could I watch this any other way?" including buying the Blu-Ray when it comes out. Experience isn't the same.
  
  I agree to, that just because you can, doesn't mean you should when it comes to 3D.
  
  And whats up with that logo? Is that the best they could do? Seriously!

  8.1.2010 13:21 #8

• biver

  Originally posted by stumpied: I would of much rather watched Avatar in 2D and there is no way I'm going to be watching any 3D in my house any time soon.
  
  I have yet to see any movie in 3D that I thought was worth the price increase, infact, it made it much less attractive to me.
  
  I know a bunch of people are going to disagree, but thats my opinion and I see what I see.
  
  I Agree 100%
  I felt a little ripped off after seeing UP in 3D. 3D degrades color and clarity.

  8.1.2010 13:32 #9

• biver

  Originally posted by SProdigy: Yeah Avatar in 3D was so incredible had me thinking "Could I watch this any other way?" including buying the Blu-Ray when it comes out. Experience isn't the same.
  
  I agree to, that just because you can, doesn't mean you should when it comes to 3D.
  
  And whats up with that logo? Is that the best they could do? Seriously!
  
  Sony must had one of those company art contests. "Who can come up with the best blu-ray 3d logo?"
  
  I think someone in accounting won.

  8.1.2010 13:39 #10

• Mrguss

  Originally posted by gregTO: There are probably hundreds of 3D movies that could benefit from being restored and ported to 3D Blu ray not to mention all the films currently in production. Films from the 50's, early 80's and the past 5 years will provide plenty of 3D viewing options and let's not forget the 1974 classic "Andy Warhol's Frankenstein" (aka "Flesh For Frankenstein") in 3D! Combine that with upcoming 3D TV broadcasts and I think we'll have a fun way of watching TV at home in years to come.
  Good luck !
  This 3D frenzy thing tech it will be gonne as fast as it come out !
  
  1.-Production is to Costly and labor intensive for a CGI wich is a headache for many TV and Movie Studios.
  2.-3D TVs, Players or Home Theaters.... never will bet Theather 3D Systems.
  3.-People better have a big Screen 3D-TV to really be effective, you need to be situated directly in-front at specific distance other wise it's a blur.
  4.-People still too strapped to even buy a regular HDTV.
  5.-3D is just once in awhile Good Treat, wich is why is best seen in a Movie Theater, as it has been for decades.
  6.-If you invite your friends to show-up your 3D System, you better provide them with Stereoscopic Glasses or tell them to go back home.
  7.-This Technology will never catch-on. that's is why nobody rides a Roller-Coaster to go to work 'cos is completely impractical and it will lose it's appeal.

  9.1.2010 17:47 #11

• Mrguss

  8.-3D TV Broadcast is plan it for only USA, like the ESPN etc.

  9.1.2010 17:54 #12

• Mrguss

  9.-If 3D tech became something in the near future it will be integrate into the TV-Set as a convertion of 2D into 3D.
  10.-3D NEVER WILL REMPLACE HD.
  

  +3000

  9.1.2010 19:01 #13

• mike.m

  After reading a few articles, supposedly you also need an 3D TV as well. If this is the case, 3D will not do well, especially since many consumers in the past few years, have shelled out a lot of money just to upgrade to 1080p TV's. If you can do it with current Blu-ray's and HDTV's, then fine, this will be a neat thing to have sometimes, otherwise I don't see this catching on.
  

  
  

  21.1.2010 17:59 #14