AfterDawn: News

Apple confirms tablet, kinda

Earlier this week, Gawker offered up to $100,000 USD to anyone who could bring concrete proof of the existence of the much-hyped Apple Tablet, and they announced a winner today, with that winner being Apple itself after the company sent a cease-and-desist letter which calls for the end of the search for the "unannounced and highly confidential" product.

The letter, from Apple’s law firm Orrick, Herrington & Sutcliffe, says: "While Apple values and appreciates vibrant public commentary about its products, we believe you and your company crossed the line by offering a bounty for the theft of Apple’s trade secrets. Such an offer is illegal and Apple insists that you immediately discontinue the Scavenger Hunt. Apple has maintained the types of information and things you are soliciting ... in strict confidence."



The letter:



Written by: Andre Yoskowitz @ 15 Jan 2010 13:00

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• 6 comments

• llongtheD

  If only apple products were as good as their marketing campaigns, then we'd really have something. Look at all the free advertising they're able to milk out of everyone. Like apple or not, the way they sell and market their products is outstanding. From the way they market, to their well timed "leaks" they have people frothing at the mouth. Are people really biting their nails and sitting on the edges of their seats waiting for this thing to come out? Chalk another one up for the hype machine.
  

  If your fish seems sick, put it back in the water.

  15.1.2010 20:48 #1

• KillerBug

  I knew that Apple fans were rabbit, mindless brand addict suckers...but for someone to pay $100,000 just for a picture of an apple...this is a new low. Apple could start a government!

  16.1.2010 03:16 #2

• six60six

  Originally posted by KillerBug: I knew that Apple fans were rabbit, mindless brand addict suckers...but for someone to pay $100,000 just for a picture of an apple...this is a new low. Apple could start a government!It has everything to do with being the first and getting all that advertising revenue from said fans.

  16.1.2010 11:03 #3

• Moomoo2

  So did Apple receive the $100,000? Heh...

  17.1.2010 17:52 #4

• borhan9

  It seems Apple did not appreciate that at all i guess they want to be in control of what they let out of the bag.

  18.1.2010 07:24 #5

• KillerBug

  Originally posted by borhan9: It seems Apple did not appreciate that at all i guess they want to be in control of what they let out of the bag.I guess that makes sence...if you have a bag full of s**t, you don't want people to know about it.
  

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  20.1.2010 04:20 #6