AfterDawn: News

Warner Bros. to release 'Sesame Street' videogames

Warner Bros. Interactive has signed a deal with Sesame Workshop that will allow the publisher to create educational videogames using "Sesame Street" characters. Sesame Workshop is the non-profit company behind the famous brand.

The deal is part of a larger multi-year deal between WB and Sesame for the distribution of new and catalog Sesame Street titles on DVD, VOD, and digital downloads.



WB should see significant growth in the kid's market thanks to the move, as Sesame is a brand known by most in America. WB also has the Lego games series, which have been extremely popular for both kids and teens.

"With Warner Bros.' capability to create and publish videogames and its ability to distribute and market home videos, together, we are able to deliver the ultimate 'Sesame Street' experience for families," added Sesame Workshop CEO Gary E. Knell.

Written by: Andre Yoskowitz @ 17 Jan 2010 21:45

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• 4 comments

• mike.m

  YAY!

  17.1.2010 22:32 #1

• bam431

  Could have sworn I played a sesame street game back in the 90's.

  17.1.2010 23:57 #2

• ThePastor

  So, will Sesame Street Games be "Non-Profit"?
  Because I think a whole heluva lot of my tax money goes to support that Multi-Cultural drivel and I'd hate to think that some corporation will leverage my tax money to make huge profits while filling kids heads with more crap.
  
  In its day, Sesame Street was good. But it's been terrible for many years.

  18.1.2010 18:24 #3

• Gnawnivek

  Interesting, i don't mind play some kiddies games on the Xbox or PS3.

  21.1.2010 13:24 #4