"These are early days and in the coming weeks we'll also invite a small group of partners across other industries, in addition to independent film, to participate in this new option. Anything that brings more content to the YouTube community is a good thing," the YouTube blog reads. "And making content available for rent will give our partners unprecedented control over the distribution of their work."
The announcement states that owners can decide the price of their videos and the rental duration, when and where their content is available and will keep 100 percent of the rights. The site will be seeking more Independent filmmakers to participate in the rental program as part of its "Filmmakers Wanted" campaign at the festival.
Written by: James Delahunty @ 20 Jan 2010 18:19
