Of the popular properties the BBC is looking to convert, Doctor Who, Top Gear, and In The Night Garden are the most popular.
"We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value," said Neil Ross Russell, MD of licensing. "Outside of Disney we have the most well-known line-up of children’s characters around the world."
"We've been reactive to the market in the last few years," adds Dave Anderson, head of multimedia development at BBC Worldwide, noting that the company closed its gaming division in 2005. "There were a few opportunistic licensing deals, but we were largely aggregating and holding on to our properties to wait and see how the market developed."
Written by: Andre Yoskowitz @ 25 Jan 2010 2:07
