AfterDawn: News

World of Warcraft allowed back in China

Following months of uncertainty, NetEase has been given official approval for a World of Warcraft launch in China. The notice was posted on the General Administration of Press and Publication (GAPP) regulatory body Web site.

NetEase can now operate the world's most popular game in the world's most populous nation.



The new approval should also lead to eventual approval of the WoW: Wrath of the Lich King expansion pack, which will benefit Blizzard and NetEase.

"We believe NetEase is well positioned to benefit from continuing strong growth in the Chinese online gaming market. Additionally, NetEase’s licensing deal with Blizzard gives the company the most diversified portfolio of games among its peers," reads one analyst's opinion.

Written by: Andre Yoskowitz @ 15 Feb 2010 17:04

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• 6 comments

• jetyi83

  great news, hopefully this news will have some positive impact on their stock price.

  15.2.2010 20:50 #1

• munchiz

  why dont ppl give up on this game ppl are still addicted after like
  
  how many years it's been out?
  
  i understand game addiction. i my self have that addiction.
  
  but how can you be addicted to cutting wood and making quest ...
  
  i just dont understand ...
  
  sad world we live in

  15.2.2010 22:31 #2

• Mik3h

  Originally posted by munchiz:
  
  but how can you be addicted to cutting wood and making quest ...
  
  i just dont understand ...
  
  sad world we live inThere's a lot more to the game that the first few levels. In my opinion the game doesn't really begin until you reach level 80. The amount of end-game content is enormous and it's highly enjoyable, and very challenging. Raids and dungeons is probably what is best. PVP and arena is also really fun.

  15.2.2010 22:58 #3

• slickwill

  Originally posted by munchiz: why dont ppl give up on this game ppl are still addicted after like
  
  how many years it's been out?
  
  i understand game addiction. i my self have that addiction.
  
  but how can you be addicted to cutting wood and making quest ...
  
  i just dont understand ...
  
  sad world we live inIt's probably addictive b/c it is so simple and easy, which creates instant gratification of some sort of accomplishment. (compared to some there games)

  15.2.2010 23:11 #4

• Hopium

  Originally posted by munchiz: why dont ppl give up on this game ppl are still addicted after like
  
  how many years it's been out?
  
  i understand game addiction. i my self have that addiction.
  
  but how can you be addicted to cutting wood and making quest ...
  
  i just dont understand ...
  
  sad world we live inits a sad world that people who dont understand assume its the other people with a problem

  16.2.2010 00:40 #5

• lxfactor

  you can find me in out side of ORG. US - dark iron
  
  lol i love raiding and PVP. new arena season is gonna start

  16.2.2010 14:08 #6