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Sony discontinues sales of OLED TV in Japan

Sony has discontinued sales of its first generation OLED HDTV in Japan, citing sluggish demand for the display. Sales will continue in other markets, however.

OLED displays are thinner, more energy-efficient and produce much more vibrant and "crisp" images than LCDs and have therefore been touted as the next-generation of TVs.



The decision is an absolute setback for Sony, which in 2007 said the following: "I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around."

The 11-inch OLED TV was selling for the equivalent of $2200 USD.

LG and other manufacturers have promised mass produced 15-inch displays during 2010.

Written by: Andre Yoskowitz @ 16 Feb 2010 14:24

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• 10 comments

• SDF_GR

  Quote:The 11-inch OLED TV was selling for the equivalent of $2200 USD.i just wonder why people havent show interest for such a barging.

  16.2.2010 15:27 #1

• KillerBug

  "LG and other manufacturers have promised mass produced 15-inch displays during 2010."
  
  Oh, ah, a f**king 15inch (14.1 viewable probably). Tell me when I can get a 24" for under $300 and I might be interested.

  17.2.2010 00:46 #2

• DoomLight

  seems very expensive for something so so so small.

  17.2.2010 07:42 #3

• badmanvan

  Production costs are getting cheaper, but it aint GREEN and costs far more in emissions to produce....!!!!!

  17.2.2010 08:55 #4

• zarlaan

  This is typical of a lot of first generation technology. The cost is so high and the market is already flooded with consumers who already just paid a bundle for the last generation of technology. Give it maybe two more years and you'll see OLED again or something newish like laser TV's from Mitsubishi.

  17.2.2010 10:01 #5

• Joshewah

  Quote:Quote:The 11-inch OLED TV was selling for the equivalent of $2200 USD.i just wonder why people havent show interest for such a barging.
  lol XD

  17.2.2010 14:00 #6

• biglo30

  Didn't they post this same news like a week ago?

  17.2.2010 14:28 #7

• KillerBug

  I think a week ago they were considering killing it, and now it is official. Seriously, this was a bad idea...11 inches makes most laptops look huge...they should have never made this as a consumer device. Who cares if the image looks better if the resolution is that low?

  17.2.2010 22:49 #8

• Tarsellis

  The image doesn't look enough better to matter anyways. All these "benefits" are WAY over-exaggerated, and they don't tell you that these OLEDs have, AT BEST, half the life of standard LED elements or LCDs.

  19.2.2010 15:39 #9

• robertmro

  "The image doesn't look enough better to matter anyways."
  
  This statement is completely incorrect!
  
  Apparently you haven't seen one.
  
  This technology is essential to visual effects artists, media professionals and anyone who knows what a great image looks like.
  
  I rest my case.

  19.2.2010 20:19 #10