AfterDawn: News

CBS might drop prices of TV shows via iTunes

According to Mashable, CBS looks to be on the verge of dropping the price of their TV episodes on iTunes from $1.99 to $0.99, with CEO Les Moonves saying specifically that "there are certain shows that will be sold on Apple for 99 cents."

Although many networks price down older content, MediaMemo says that the context of the quote shows CBS is "planning on changing its pricing structure on more than a one-off basis."



If the move does take place, rivals like NBC and Fox will likely be forced to drop their prices as well for TV shows. At under a dollar, consumers will be more willing to purchase the content, but it is unclear what kind of hit margins will take for the content holders.

Their is no deal set in stone yet, but Apple and CBS are currently in negotiations.

Written by: Andre Yoskowitz @ 20 Feb 2010 1:40

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• 3 comments

• llongtheD

  So having to sit through 10 minutes of commercials per 30 minute period of programming, or 15 to 20 minutes of commercials per hour of tv programming wasn't payment enough? Now I can buy those same free shows from drm-tunes for a mere buck a piece? What a bargain.
  Things are just getting better and better all the time.
  Are the paid for shows commercial free?

  20.2.2010 02:08 #1

• DVDBack23

  Originally posted by llongtheD: Are the paid for shows commercial free?Of course.

  20.2.2010 02:14 #2

• llongtheD

  Quote:Originally posted by llongtheD: Are the paid for shows commercial free?Of course.That's definitely a positive then. How long before they start adding them back in once its the norm?

  20.2.2010 02:27 #3