The sale operations will not be handled in-house when the deals with IGA Worldwide and Massive Inc. end in August this year. Both companies will provide ads until Electronic Arts ships the next Madden NFL title in the United States.
Reports from the New York event suggested that Electronic Arts put a big emphasis on content on the Apple formats, such as the iPod Touch and iPad, and also social networking sites like Facebook, along with its expected titles and formats.
Written by: James Delahunty @ 14 Mar 2010 20:21
