AfterDawn: News

Hyundai to include iPad with owner's manual with purchase of Equus sedan

Hyundai has announced that all new buyers of the Equus luxury sedan will receive an Apple iPad, one that comes pre-loaded with a digital version of the car's owner's manual.

The tablet will also have a pre-loaded Hyundai app which will make service appointments easier.



Mike Bloxham, director of insight and research at Ball State University's Center for Media Design says: "They are trying to position themselves as a modern, in-touch, technologically savvy brand. It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai."

Hyundai is known for ultra-budget cars but will try to steal some luxury market share from competitors such as Lexus and Mercedes-Benz. The Equus will sell for around $55,000 USD, a far cry from some of Hyundai's budget cars like the Accent which sells for $10,000.

Written by: Andre Yoskowitz @ 4 Apr 2010 20:33

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• ukhn99 (unverified)

  Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper.

  4.4.2010 22:24 #1

• bmlshane

  Innovative, I say. When more manufactures of vehicles catch on, it may become more commonplace. A plus is it will be used, albeit for other reading material, but it is innovative and a good idea. Hyundai may start working down it's vehicle range to less expensive models. Of course, it will be built into the price, but volume orders may reduce their buying price, and Hyundai may pass on the savings.
  

  warlock

  4.4.2010 22:38 #2

• MrPuffin

  Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. i agree with him on this although Hyundai's are actually quite well made but if your gonna shell out 55k get a nicer brand
  
  and if you want a Hyundai and an iPad get the accent and then buy an iPad $10,500 but no Hyundai app lol
  
  EDIT: and why sell it with a car when you wont be using it in your car while driving
  

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  4.4.2010 22:40 #3

• molsen

  Not bad price point for them. VW was trying to sell a $70k car and that was nuts. Look at Buick trying to step up. I like the idea of the I-pad and scheduling with the dealers, but I foresee the independent shops following suit.

  5.4.2010 07:45 #4

• jr (unverified)

  Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. For much Cheaper??? Have you even looked at the specs. It blows away the S550 which costs a mere $95k. Hyundai isn't targeting morons show they will be very happy you stay away from the car.

  5.4.2010 08:24 #5

• Josipher

  Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. the sad part is that in israel taxes are so high over cars that the same accent hyunday that costs 10k in the US costs 29k over here. lets say that if an average family in israel with an income of ~4300$ could come across a luxury car in this price they'd pounce on it. over here judging by the price in the UK it'll probably sell for
  110k,more or less a house or an apartment price
  

  mods go home

  5.4.2010 12:36 #6

• ukhn99 (unverified)

  Originally posted by jr: Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. For much Cheaper??? Have you even looked at the specs. It blows away the S550 which costs a mere $95k. Hyundai isn't targeting morons show they will be very happy you stay away from the car. Yeah and you could just go around and say I just spend 55K on that Hyundai and people will look at you and say what a f*cking moron.

  5.4.2010 21:04 #7

• bomber991

  Originally posted by Josipher: Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. the sad part is that in israel taxes are so high over cars that the same accent hyunday that costs 10k in the US costs 29k over here. lets say that if an average family in israel with an income of ~4300$ could come across a luxury car in this price they'd pounce on it. over here judging by the price in the UK it'll probably sell for
  110k,more or less a house or an apartment price Wow, israel sounds like it sucks. You've got people fighting with each other over religion or some crap like that and expensive cars too.

  7.4.2010 00:14 #8

• hyundaiguy (unverified)

  Originally posted by ukhn99: Who in the world world be willing to pay for $55k Hyundai. With that kind of money I would rather buy a new Lexus/Mercedes for much cheaper. LOL...obviously you haven't paid attention to Hyundai of late! Not only will this car cost about $30k LESS than it's competitors, it'll be better equipped! The Genesis sedan has been a HUGE sales success for Hyundai...and this will be as well!
  Great Job Hyundai, keep it up!

  8.4.2010 09:39 #9