AfterDawn: News

'Shrek 4' to cost $20 in some NYC movie theaters

Four popular movie theaters in New York City have announced the ticket prices for the upcoming Shrek Forever After and for the first time ever, IMAX 3D prices have reached the $20 threshold.

The theaters are: AMC Kips Bay, AMC Loews 34th street, AMC Loews Lincoln Square, and the AMC Empire 42nd street.



Says media analyst Richard Greenfield of the move: "With the state of the economy remaining questionable, we worry pricing is simply moving up too quickly. The danger is scaring consumers away from the movie theaters."

The new price hike follows a recent round of price increases in March, where theaters in NYC raised IMAX and 3D prices as much as 25 percent. At the time, AMC 34th charged $19.50 for the IMAX 3D showing of "How to Train Your Dragon."

While the price may scare away a number of consumers, AMC seems to think it is worth the risk, given the recent string of blockbuster successes in IMAX 3D showings, including 'Avatar,' 'Dragon' and 'Alice in Wonderland.'

Box office revenue is up 6 percent year-on-year, mainly due to increased price tickets.

Written by: Andre Yoskowitz @ 21 May 2010 21:44

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• 19 comments

• hikaricor

  But it will be free when I pirate it. ^_^

  21.5.2010 22:28 #1

• ukhn99 (unverified)

  And they wonder why people is pirating.

  21.5.2010 22:36 #2

• KillerBug

  It is hard to pirate a 3D movie...at least before it comes to bluray. Thankfully, there have not been any 3D movies that I would bother to pirate released yet.

  21.5.2010 22:53 #3

• VENOM79

  damn when are we as a public gonna say enough and tell hollywood to f@ck off? i wont even pirate this, shrek sux.

  21.5.2010 23:06 #4

• scorpNZ

  Man 20 bucks American..lmao.. that's what around 40-50 nz & i haven't even added 15 % gst yet...lol

  21.5.2010 23:38 #5

• EricCarr

  Most of the IMAX films here cost around $20 to see in Australia.

  22.5.2010 01:39 #6

• ZippyDSM

  Wat they made a thrid one?
  

  Until lobbying is a hanging offense I choose anarchy!
  Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
  http://zippydsmlee.wordpress.com/

  22.5.2010 02:00 #7

• KillerBug

  Originally posted by ZippyDSM: Wat they made a thrid one? I think one of those Shrek movies was strait to video.

  22.5.2010 03:46 #8

• blueboy09

  Originally posted by KillerBug: Originally posted by ZippyDSM: Wat they made a thrid one? I think one of those Shrek movies was strait to video.
  Yes Zippy, youre right it was. We have to add a $3 tack-on fee in South Carolina if you want to see it though ($18), so that sounds about right. Hell, I thought $15 a piece was bad enough when I saw Ironman 2 in IMAX theatre (my dad never been to a IMAX theatre)
  
  

  Life is about walking on thin ice, if you make too much drama, youll crack under pressure. - BLUEBOY

  22.5.2010 04:04 #9

• trident77

  another greedy shower. well you will read here i'm sure in a few months that the movie business made an all time low from this movie. upping the price like this will cause problems for them. just wait and see. and they say it's worth the risk LOL. goodby hollywood.

  22.5.2010 13:27 #10

• Footie979

  This is why I go to films only once or twice a year now (Avatar and ANOES), because of ridiculous prices and rude loud people. Popcorn and soda prices are crazy too. PS3 + LCD HDTV = staying home.
  
  Also, since when does AMC Times Square have an IMAX screen? I doubt it's a real one like the Lincoln Square IMAX.

  22.5.2010 13:35 #11

• ddp

  saw on the news today the price increase was a mistake & won't happen, time will tell.
  

  22.5.2010 13:46 #12

• tobi2yul

  Originally posted by hikaricor: But it will be free when I pirate it. ^_^ Lol so true, so true.

  22.5.2010 13:58 #13

• juventini

  Originally posted by hikaricor: But it will be free when I pirate it. ^_^ LMAO!
  

  Forza Juve!!

  22.5.2010 15:00 #14

• pcrazy99

  I'm sure this is just an experiment. I remember reading that theaters in NY were going to try and price seats according to location. Kind of like reserved seating at a concert or basketball game. I don't know if they continue to do it, but I know it hasn't spread out west.
  

  22.5.2010 15:50 #15

• sssharp

  just wait until video, that will cost the same and you get 2 keep it.

  22.5.2010 21:34 #16

• SProdigy

  Gotta be something worth paying that much for to see it in the theatre... and the last movie to fulfill that hype for me was The Dark Knight, though I still doubt I would've parted with $20 to see it! Sorry Avatar, though amazing and worth the extra $2-3 per ticket for 3-D, if you were $20 I would've easily passed and waited to either buy or rent.

  23.5.2010 00:34 #17

• getanacct

  Originally posted by SProdigy: Gotta be something worth paying that much for to see it in the theatre... and the last movie to fulfill that hype for me was The Dark Knight, though I still doubt I would've parted with $20 to see it! Sorry Avatar, though amazing and worth the extra $2-3 per ticket for 3-D, if you were $20 I would've easily passed and waited to either buy or rent. I agree 100%. Movies are getting to the point in which I say, 'Why bother?' They're too expensive most of the time, and a lot of films, quite frankly, aren't worth watching on the big (or small) screen.

  2.6.2010 20:33 #18

• MDStorm

  Originally posted by KillerBug: It is hard to pirate a 3D movie...at least before it comes to bluray. Thankfully, there have not been any 3D movies that I would bother to pirate released yet. Actually, its easier than you think! I have at least 15 3D movies both on DVDRip and BluRay and every one of them is perfect. All you need is the £3.99 optical glasses available at any Gamestation store worldwide and off you go.
  Not that I pirate personally, for the record. Or, alternatively, get yourself the new 3D Plasma 42 inch TV and enjoy it that way.
  

  Say What You Mean - Mean What You Say.

  5.6.2010 09:48 #19