AfterDawn: News

EA CEO hints at premium pricing for 3D games

In the first hint of premium pricing for 3D versions of video games, Electronic Arts chief executive John Riccitiello talked about opportunities for additional growth at an executive briefing at E3. "3D may well be one of the next and most important drivers for growth. That's yet to be seen and I don't think it's a 2010 story in any way, shape or form... in a meaningful way," Riccitiello said.

"As we move through 2011, 2012, it's likely to be an opportunity both for additional growth and perhaps premium pricing for titles that better support 3D." Sony showed off 3D content at its E3 press conference this year, handing out 3D glasses to attendees, while Nintendo unveiled the 3DS handheld console.



Microsoft's Neil Thompson recently dismissed 3D, branding it too expensive for mass market adoption for the time being. He was referring to living room 3D gaming (so, PS3) which requires a 3D-capable television and suitable glasses for viewing the content.

Riccitiello's comments will probably not be well received by gamers who are thinking of upgrading their gear to enjoy new 3D titles on the PlayStation 3.

Written by: James Delahunty @ 19 Jun 2010 21:04

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• 9 comments

• ZippyDSM

  add 20$ to it and make it unsellable...
  

  Until lobbying is a hanging offense I choose anarchy!
  Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
  http://zippydsmlee.wordpress.com/

  19.6.2010 21:57 #1

• bam431

  Why would I pay more for something I don't want and can't use?
  

  This could be anywhere This could be everywhere
  Xbox Live: war dog431 - PSN: bam431 - IGN: bam431
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  My site: Work in progress.

  20.6.2010 00:08 #2

• Josipher

  I agree with Microshaft's representative..I ent spending thousands of dollars that might not catch on for the next 2 years with scarce support for games and almost none for TV broadcasts..

  20.6.2010 09:38 #3

• oappi

  @Josipher
  +1
  
  Biggest upgrade wave was the shift to hdtv/dvb, and im not so sure that most people are willing to spend that much money anytime soon, at least not on some old tech no one was interested in before (3d). Maybe if there was 3d broadcast, but then again we have the chicken and egg problem.

  20.6.2010 14:39 #4

• Tecbot

  Dont see much demand for 3d tv or gaming even the nintendo system if you need glasses how long before the kids lose them 1 day...a week..2 weeks before there busted.
  
  I dont know anyone with a 3d tv and hardly anyone i know has a 1080p tv most only have 720p.

  20.6.2010 20:14 #5

• DXR88

  all about money, lets take a 20 year old technology and shove it homes with inflated prices. same great LCD TV add a 60 dollar chip and call it 3DTV whooo. an sure enough the people that blow money out there ass will buy it.
  
  i wish they'd bring back the 1968 charger with a hybrid engine. you know when cars where still metal. i can see my self in 40 years trying to tell my grandchildren that back in my day we had metal lots and lots of steel and tin.
  
  Stone age, Bronze age, Steel age, Polymer age, Plastic age.
  

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  21.6.2010 01:16 #6

• ZippyDSM

  Originally posted by DXR88: all about money, lets take a 20 year old technology and shove it homes with inflated prices. same great LCD TV add a 60 dollar chip and call it 3DTV whooo. an sure enough the people that blow money out there ass will buy it.
  
  i wish they'd bring back the 1968 charger with a hybrid engine. you know when cars where still metal. i can see my self in 40 years trying to tell my grandchildren that back in my day we had metal lots and lots of steel and tin.
  
  Stone age, Bronze age, Steel age, Polymer age, Plastic age. Fiberglass dose not count?
  
  Oh and plastic age, paper age......because you know teh plastic harms people..... *gags*
  

  Until lobbying is a hanging offense I choose anarchy!
  Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
  http://zippydsmlee.wordpress.com/

  21.6.2010 01:20 #7

• Joshewah

  The Nintendo 3DS is going to be the first widely accepted, affordable, mainstream stereoscopic 3D outlet. Not just for gaming but for experiencing 3D photos, movies, as well as games.
  
  It's the 3DS that will make or break 3D entrainment in the home. All other option are too costly to justify the leap, but a modestly priced 3DS in tens, if not hundreds, of millions of homes around the world will set the trend.
  
  We shall see.
  

  X360 - iXtreme1.4 ||| Xbox - EvoX Dash ||| PS2 - CC 2.0 PRO SLE ||| Dreamcast ...lol ||| PSP - 5.00 M33-3 ||| NDS - M3 Simply/EZ Flash 3-1 ||| Rooted HTC Hero with Ic3rom

  21.6.2010 12:27 #8

• elflaco91

  Guys cool it down! in 2 or 3 years 3D will be so more cheap! do you remember blurays when they come new that were like $2,000 and now you can get a bluray for $120 lol...

  25.6.2010 05:18 #9