For the year ended June 30th, about 12.5 million Xbox Live users paid an annual fee to play games online which Bloomberg says would account for about $600 million in revenue. Xbox Live COO Dennis Durkin says on top of that, sales of DLC, movies and TV topped subscription revenue for the first time ever, and by a significant margin, leading us to the final $1.2 billion figure.
Success with Xbox Live is key to Microsoft's Entertainment division, which has seen slow sales of Zune media players, slow smartphone sales, and a barely profitable Xbox 360 console, which sees most of its profit from software and accessory sales.
Adds Matt Rosoff, an analyst at Directions on Microsoft: "Xbox Live has helped sell a lot of consoles and created a lot of loyalty. Everyone has been talking about Microsoft’s inability to innovate, but this is a pretty good example where they have innovated. They timed it just right with this one."
If accurate, revenue would have jumped from $800 million in 2008, a pretty hefty increase.
Written by: Andre Yoskowitz @ 8 Jul 2010 0:39