The "iTunes usage report" showed that more than a qaurter of respondents expressed "strong interest" in a free cloud-based music option, while "many others were willing to pay to access their music libraries from multiple devices or platforms."
"Between 7 million and 8 million iTunes users in the U.S. would have strong interest in one of the paid subscription options," NPD concluded. "These consumers indicated a willingness to pay a minimum monthly fee of $10--either for streaming music or access to their personal music libraries on multiple devices."
Apple is rumored to be working on a music subscription service and had already spoken to several executives from the four major record companies in January. Meanwhile, Apple's growing arch-rival Google Inc. is also working on its own music services.
NPD's research notes that there are about 50 million iTunes users in the United States.
Written by: James Delahunty @ 15 Jul 2010 2:51