Google purchases 'Slide' social gaming service

Google purchases 'Slide' social gaming service
Google has acquired the social networking gaming company Slide, according to multiple reports.

The startup was created in 2005 by Max Levchin, the co-founder of PayPal.



NYTimes reports the acquistion price at $228 million while TechCrunch says $182 million. Regardless, the price is a lot cheaper than the $500 million valuation the service was given in 2008.

When Slide began, Levchin used it as a third-party photo sharing service but it quickly evolved into a widget and app service, used in social networking giants like Facebook and MySpace.

The company's two most popular apps are SuperPoke and SPP Ranch. The first allows you to adopt a virtual pet, and exchange money for virtual goods.

Google has been spending significant amounts of money in an effort to start a social gaming platform, investing $150 million in market leader Zynga among other purchases.

Written by: Andre Yoskowitz @ 5 Aug 2010 14:44
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