AfterDawn: News

Leak reveals largest Google ad purchasers

Thanks to a new internal Google document leaked by Advertising Age, there were multiple companies that spent over $1 million in June to buy ads in Google's search results.

The largest jump came from BP, who spent $3.59 million for the month, jumping from $57,000 a month before their tragic oil spill.



At $3.6 million, BP moved into sixth place among companies spending large amounts of cash on ads through Google.

AT&T, thanks to the launch of the high profile iPhone 4, topped the list, spending $8.08 million for the month of June. Apollo Group, the company behind the University of Phoenix, came in second, spending $6.67 million for the period.

Those companies were followed by Expedia, Amazon, eBay, BP, Hotels.com, JC Penney, Living Social and ADT Security to round out the top 10.

Google did not confirm the document, but AdAge says multiple sources with "direct knowledge of spending levels" verify the data as accurate.

Overall, 47 companies spent over $1 million in June, another 71 spent between $500,000 and $1 million and another 357 spent between $100,000 and $500,000.

Written by: Andre Yoskowitz @ 6 Sep 2010 20:07

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• 6 comments

• KillerBug

  LoL...google's biggest ad buyer is a direct competitor!

  7.9.2010 00:00 #1

• slickwill

  Originally posted by KillerBug: LoL...google's biggest ad buyer is a direct competitor! Or maybe they are not really competitors, they just appear to be on the surface and in the public eye.

  7.9.2010 01:26 #2

• Zealousi

  Look at Google and Apple they have projects connected with each other with their products like google maps on a iPhone, they are a business community that know if they put their resources togeather they will make lots more money as they are some of the biggest players on the market.
  
  But think about it, which department has gloating rights in the office!
  

  7.9.2010 01:44 #3

• KillerBug

  Originally posted by Zealousi: Look at Google and Apple they have projects connected with each other with their products like google maps on a iPhone, they are a business community that know if they put their resources togeather they will make lots more money as they are some of the biggest players on the market.
  
  But think about it, which department has gloating rights in the office! Except that is not how apple works...otherwise they would have Flash on the iPhone, bluray on the mac, and android on the iPad.

  7.9.2010 03:25 #4

• marknc

  I though Google didn't allow the purchase of Ads in Sponsored Links?

  9.9.2010 10:06 #5

• adre02

  Originally posted by marknc: I though Google didn't allow the purchase of Ads in Sponsored Links? Are you serious? Why do you think they are called "sponsored links"?????
  

  This is superman

  13.9.2010 12:10 #6